Week of Sep 7, 2026

6 changes logged the week of Sep 7, 2026; 1 took effect. Open this week in the change history.

Google Ads

Store sales measurement moved into Data Manager with direct CRM and Google Sheets connectionsSep 8, 2026 · Measurement · Measurement
Google announced that advertisers will be able to connect a CRM or Google Sheets directly inside Data Manager to share offline sales data for store sales measurement and optimization, instead of building a separate upload process. Google said it is coming in the following weeks. Source
AI Dashboards started appearing in advertiser accounts a month after being announcedSep 8, 2026 · Reporting & UI · Reporting
Advertisers began seeing the Gemini-powered dashboards Google previewed in August: a text prompt describes the analysis wanted and Google builds the visual report, with AI summaries explaining what moved in the data. Source
Shopping ads showed a '200+ sold last week' badge more widelySep 8, 2026 · Creative & Assets · Shopping
Shopping ads were seen carrying a badge with the number of units sold in the past week, in the form '200+ sold last week'. Source
Location asset requirements rewritten for terminology, readability and troubleshooting stepsSep 8, 2026 · Policy · General
Google logged a September update to the Location asset requirements policy. It says the June and September revisions updated terminology, improved readability and added troubleshooting steps for advertisers using location assets, and that enforcement of the policy is unchanged. Source

Merchant Center's AI performance insight panel briefly showed its internal prompt instructions in a glitchSep 7, 2026 · Reporting & UI · Reporting
Instead of the AI-generated summary of top-performing products, the Merchant Center insight panel displayed the working instructions used to generate it, including analysis rules, product selection criteria and response templates. Vipul Kumar spotted it on LinkedIn; it appeared to be a temporary glitch and exposed nothing sensitive. Source

Amazon Ads began piloting ChatGPT Ads inventory through Amazon DSP for select U.S. advertisersSep 10, 2026 · API & Tools · Account & Billing · effective Sep 10, 2026
Amazon Ads and OpenAI launched a pilot letting select U.S. advertisers extend Amazon DSP campaigns into ChatGPT, with Delta Vacations among the first. Amazon manages setup and optimization while OpenAI's system controls delivery and placement; inventory is available on CPC and CPM bases, including product feed ads. Source

Age and gender include/exclude targeting added to Performance MaxEffective Sep 8, 2026 · announced Aug 6, 2026 · Microsoft Ads

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