'Loyalty program members' became available as a reporting segment in Google Ads

Google Ads added 'Loyalty program members' to the segment drop-down, letting advertisers split reporting between loyalty program members and other customers. It follows the loyalty member customer retention and bidding controls added in August 2026.

• Arpan Banerjee spotted the option in the Google Ads segment drop-down and posted a screenshot on LinkedIn.
• The segment complements the customer retention controls launched on August 27, 2026, which let advertisers bid higher for loyalty program members and surface member benefits in ads.
• Google did not announce the reporting segment separately, and it may have shipped alongside the original loyalty launch.