https://gadschangehistory.com/?product=ChatGPT%20Ads&range=alltime Changes to ChatGPT Ads, from Google Ads Change History. en-us info@brandonmangan.com (Brandon Mangan) Fri, 11 Sep 2026 07:48:19 GMT https://gadschangehistory.com/changes/2026-09-10-amazon-dsp-chatgpt-ads-pilot/ https://gadschangehistory.com/changes/2026-09-10-amazon-dsp-chatgpt-ads-pilot/ Thu, 10 Sep 2026 12:00:00 GMT ChatGPT AdsAPI & Tools Effective Sep 10, 2026. Amazon Ads and OpenAI launched a pilot letting select U.S. advertisers extend Amazon DSP campaigns into ChatGPT, with Delta Vacations among the first. Amazon manages setup and optimization while OpenAI's system controls delivery and placement; inventory is available on CPC and CPM bases, including product feed ads. Source: https://advertising.amazon.com/library/news/amazon-ads-chat-gpt-advertising-integration — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-04-ads-manager-plugin-audiences-product-reporting/ https://gadschangehistory.com/changes/2026-09-04-ads-manager-plugin-audiences-product-reporting/ Fri, 04 Sep 2026 12:00:00 GMT ChatGPT AdsAPI & Tools Effective Sep 4, 2026. OpenAI released a ChatGPT Ads Manager plugin that creates, edits, troubleshoots and analyzes campaigns from natural-language instructions in ChatGPT or Codex, previewing changes before applying them. Custom audiences gained incremental add/remove/replace, mixed identifiers, GAID support, sub-25K exclusion lists and 5M+ audiences; the pixel and Conversions API accepted hashed phone, name, region and postal code; product feed advertisers got carousel-card-level impressions and clicks in Ads Manager and the Insights API. Source: https://developers.openai.com/ads — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-31-1b-run-rate-self-serve-europe-india-mena/ https://gadschangehistory.com/changes/2026-08-31-1b-run-rate-self-serve-europe-india-mena/ Mon, 31 Aug 2026 12:00:00 GMT ChatGPT AdsLaunch Effective Aug 31, 2026. OpenAI said ChatGPT Ads hit $1 billion in annualized revenue run rate in under 200 days with tens of thousands of advertisers, and opened self-service Ads Manager the same day to eligible advertisers across 31 European markets, India, and Middle East and North Africa countries including Egypt, Morocco, Jordan, Bahrain, Kuwait, Qatar and Oman. Source: https://openai.com/index/expanding-access-to-ai-with-chatgpt-ads/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-27-india-ads-live/ https://gadschangehistory.com/changes/2026-08-27-india-ads-live/ Thu, 27 Aug 2026 12:00:00 GMT ChatGPT AdsLaunch Effective Aug 27, 2026. OpenAI brought ChatGPT ads to logged-in adult Free and Go users in India, its second-largest market, with more than 50 brands in the first week. Self-serve Ads Manager opened to Indian advertisers on September 4 with a minimum daily budget of INR 725. Source: https://respawn.outlookindia.com/pop-culture/pop-culture-news/openai-brings-chatgpt-ads-to-india — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-24-platform-targeting-view-through-workmagic/ https://gadschangehistory.com/changes/2026-08-24-platform-targeting-view-through-workmagic/ Mon, 24 Aug 2026 12:00:00 GMT ChatGPT AdsTargeting & Audiences Effective Aug 24, 2026. Advertisers could choose which surfaces a campaign runs on (iOS app, Android app or web), and Ads Manager began reporting one-day view-through conversions at campaign, ad group and ad level. WorkMagic joined the measurement partners able to send conversions back via the Conversions API. Source: https://searchengineland.com/chatgpt-ads-adds-automated-bidding-platform-targeting-485707 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-24-maximize-results-automated-bidding-default/ https://gadschangehistory.com/changes/2026-08-24-maximize-results-automated-bidding-default/ Mon, 24 Aug 2026 12:00:00 GMT ChatGPT AdsBidding & Budget Effective Aug 17, 2026. OpenAI added a Maximize results bid strategy that automatically sets and adjusts bids to get the most clicks or conversions within budget, preselected for eligible new ad groups. Manual max bid remained the only way to cap CPC or CPM, and OpenAI said the strategy did not guarantee a CPA, CPC or ROAS target. Source: https://searchengineland.com/chatgpt-ads-adds-automated-bidding-platform-targeting-485707 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-18-europe-31-countries-announced/ https://gadschangehistory.com/changes/2026-08-18-europe-31-countries-announced/ Tue, 18 Aug 2026 12:00:00 GMT ChatGPT AdsLaunch Effective Aug 24, 2026. OpenAI announced ads for Free and Go users across 31 European markets including Germany, France, Spain, Italy, the Netherlands, Poland, Sweden, Norway, Denmark, Ireland and Austria, starting the following week. Campaigns were initially bought through OpenAI's Ads Solutions team and agency partners (Publicis, Omnicom, WPP, Havas, Dentsu, MediaPlus) and technology partners, with self-serve promised later in the summer. Source: https://openai.com/index/chatgpt-ads-expands-across-europe/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-17-brazil-mexico-live-with-self-serve/ https://gadschangehistory.com/changes/2026-08-17-brazil-mexico-live-with-self-serve/ Mon, 17 Aug 2026 12:00:00 GMT ChatGPT AdsLaunch Effective Aug 17, 2026. ChatGPT ads went live for Free and Go users in Brazil and Mexico, bringing the pilot to nine markets. Unlike earlier expansions, advertisers could buy from day one through the Ads Solutions team, technology partners or self-serve Ads Manager. Source: https://ppc.land/openai-gains-2-latin-american-markets-for-chatgpt-ads-reaching-9-total/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-12-ad-policies-health-finance-housing-jobs/ https://gadschangehistory.com/changes/2026-08-12-ad-policies-health-finance-housing-jobs/ Wed, 12 Aug 2026 12:00:00 GMT ChatGPT AdsPolicy Effective Aug 10, 2026. OpenAI's Ad Policies, first published in March 2026, were revised four times by August. April's update stopped categorically blocking ads near medical, legal and financial contexts; July added advertiser policies and eligible health and finance categories (e.g., health insurance, dental, supplements, hospitals, urgent care) subject to manual review; the August 10 update (v1.4) clarified housing and job listings. Source: https://openai.com/policies/ad-policies/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-07-feed-ocpc-dynamic-urls-carousel-test/ https://gadschangehistory.com/changes/2026-08-07-feed-ocpc-dynamic-urls-carousel-test/ Fri, 07 Aug 2026 12:00:00 GMT ChatGPT AdsMeasurement Effective Aug 17, 2026. OpenAI extended conversion-optimized CPC to product feed campaigns in beta, added landing-page macros ({campaign_id}, {ad_group_id}, {ad_id}, {ad_account_id}), began testing a carousel showing multiple products from one advertiser, launched Triple Whale and Hightouch Conversions API integrations, and made automatic advanced matching default for new pixels (existing pixels enabled August 17). Source: https://developers.openai.com/ads/conversion-optimized-campaigns — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-24-ocpc-geo-exclusions-bulk-api-app-measurement/ https://gadschangehistory.com/changes/2026-07-24-ocpc-geo-exclusions-bulk-api-app-measurement/ Fri, 24 Jul 2026 12:00:00 GMT ChatGPT AdsBidding & Budget Effective Jul 27, 2026. OpenAI shipped eight updates: conversion-optimized CPC campaigns via a Conversions objective (billed per click), location exclusions, daily budgets redefined as a seven-day average with intraday pacing (from July 27), automatic advanced matching for the pixel, AppsFlyer and Adjust mobile measurement integrations, an asynchronous Bulk API, and refreshed product feed cards with prices and star ratings. Source: https://help.openai.com/en/articles/20001412-conversion-optimized-campaigns — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-15-custom-audiences-launched/ https://gadschangehistory.com/changes/2026-07-15-custom-audiences-launched/ Wed, 15 Jul 2026 12:00:00 GMT ChatGPT AdsTargeting & Audiences Effective Jul 15, 2026. OpenAI introduced custom audiences for ChatGPT Ads, letting advertisers upload first-party customer and prospect lists (emails, phone numbers) to target or suppress at the campaign level and apply bid adjustments to matched users at the ad group level. Lists initially required 25,000 or more members. Source: https://help.openai.com/en/articles/20001346-set-up-custom-audiences-for-your-campaign — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-01-hiring-for-image-video-ad-formats/ https://gadschangehistory.com/changes/2026-07-01-hiring-for-image-video-ad-formats/ Wed, 01 Jul 2026 12:00:00 GMT ChatGPT AdsCreative & Assets Search Engine Journal reported OpenAI careers listings for engineers to build image, video, native, conversational and interactive ad formats across ChatGPT surfaces, beyond the headline-description-image-link unit in market. Source: https://www.searchenginejournal.com/openai-hiring-points-to-image-video-ads-coming-to-chatgpt/581289/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-22-japan-korea-live-uk-self-serve/ https://gadschangehistory.com/changes/2026-06-22-japan-korea-live-uk-self-serve/ Mon, 22 Jun 2026 12:00:00 GMT ChatGPT AdsLaunch Effective Jun 22, 2026. Benji Shomair announced ads running in Japan and South Korea, the first non-English markets, and that UK advertisers could now buy directly in Ads Manager with conversion optimization, custom audiences and the Conversions API available from day one. Source: https://ppc.land/chatgpt-ads-go-live-in-japan-and-south-korea-and-uk-gets-self-serve/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-17-ad-tools-terms-audience-creative/ https://gadschangehistory.com/changes/2026-06-17-ad-tools-terms-audience-creative/ Wed, 17 Jun 2026 12:00:00 GMT ChatGPT AdsPolicy New Ad Tools Terms described optional Audience Tools for uploading first-party identifiers, suppression lists and segments (no broker or sensitive-category data) and Creative Tools that generate, modify, localize or translate ad creative from brand materials, with advertisers responsible for review. Source: https://openai.com/policies/ad-tools-terms — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-06-uk-ads-live/ https://gadschangehistory.com/changes/2026-06-06-uk-ads-live/ Sat, 06 Jun 2026 12:00:00 GMT ChatGPT AdsLaunch Effective Jun 6, 2026. OpenAI VP of Monetization Benji Shomair announced on LinkedIn that ChatGPT ads were live in the UK for adult Free and Go users. Self-serve Ads Manager remained U.S.-only until June 22. Source: https://ppc.land/chatgpt-ads-go-live-in-the-uk-as-openai-expands-pilot-beyond-us/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-26-conversion-focused-smb-ads-reported/ https://gadschangehistory.com/changes/2026-05-26-conversion-focused-smb-ads-reported/ Tue, 26 May 2026 12:00:00 GMT ChatGPT AdsBidding & Budget The Information reported OpenAI was developing ad formats that drive purchases, bookings and form submissions for small and local businesses, priced on performance, supported by its ad pixel and conversion API connections. Source: https://searchengineland.com/openai-is-preparing-conversion-focused-ads-for-chatgpt-478738 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-22-daily-budgets-geo-targeting-list-totals/ https://gadschangehistory.com/changes/2026-05-22-daily-budgets-geo-targeting-list-totals/ Fri, 22 May 2026 12:00:00 GMT ChatGPT AdsReporting & UI Effective May 22, 2026. OpenAI told advertisers they could choose a daily or lifetime budget for new campaigns, target by U.S. state, designated market area or ZIP code, and see aggregate totals for impressions, clicks and spend across campaigns, ad groups and ads. Source: https://www.seroundtable.com/chatgpt-ads-manager-updates-ads-tests-41364.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-21-cta-button-and-ecommerce-format-test/ https://gadschangehistory.com/changes/2026-05-21-cta-button-and-ecommerce-format-test/ Thu, 21 May 2026 12:00:00 GMT ChatGPT AdsCreative & Assets OpenAI confirmed to advertisers it was testing an upgraded standard unit with a larger image and optional call-to-action button (Shop now, Book now, Sign up, Learn more), plus a dedicated e-commerce format in portrait or landscape that pulls price and reviews from feeds and can stack side by side as a carousel. Source: https://digiday.com/marketing/brands-can-now-customize-how-their-ads-appear-in-chatgpt/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-12-product-feed-ads-launched/ https://gadschangehistory.com/changes/2026-05-12-product-feed-ads-launched/ Tue, 12 May 2026 12:00:00 GMT ChatGPT AdsLaunch Effective May 12, 2026. OpenAI added product feed advertising to Ads Manager, letting retailers connect a product feed, set eligibility rules and have ads generated automatically from product names, images and attributes. The same feed that informs organic shopping answers now also powers paid placements. Source: https://searchengineland.com/openai-adds-product-feed-ads-to-chatgpt-477208 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-07-five-new-markets-announced/ https://gadschangehistory.com/changes/2026-05-07-five-new-markets-announced/ Thu, 07 May 2026 12:00:00 GMT ChatGPT AdsLaunch Dave Dugan, OpenAI's head of global ads solutions, said the pilot would expand to five more countries over the coming weeks following strong advertiser interest, joining the U.S., Canada, Australia and New Zealand. Source: https://digiday.com/media-buying/expand-thoughtfully-openai-offers-chatgpt-ads-to-new-markets-including-the-u-k-brazil-and-japan/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-05-self-serve-ads-manager-beta-cpc/ https://gadschangehistory.com/changes/2026-05-05-self-serve-ads-manager-beta-cpc/ Tue, 05 May 2026 12:00:00 GMT ChatGPT AdsLaunch Effective May 5, 2026. OpenAI launched a beta self-serve Ads Manager at ads.openai.com for verified U.S. advertisers of any size, added cost-per-click bidding (recommended starting bids of $3–$5) alongside $60 CPM, removed the $50,000 minimum, and introduced a measurement pixel and Conversions API with aggregated reporting. Source: https://openai.com/index/new-ways-to-buy-chatgpt-ads/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-23-ads-shown-to-logged-out-users/ https://gadschangehistory.com/changes/2026-04-23-ads-shown-to-logged-out-users/ Thu, 23 Apr 2026 12:00:00 GMT ChatGPT AdsTargeting & Audiences AdExchanger and Search Engine Land reported ads appearing in conversations for unauthenticated users, addressing pilot advertisers' difficulty spending budgets. An OpenAI spokesperson had said in February that logged-out testing would come; OpenAI later noted ads in logged-out sessions are limited to all-audience creative. Source: https://searchengineland.com/chatgpt-ads-expand-to-logged-out-users-475377 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-10-self-serve-early-access-50k-minimum/ https://gadschangehistory.com/changes/2026-04-10-self-serve-early-access-50k-minimum/ Fri, 10 Apr 2026 12:00:00 GMT ChatGPT AdsReporting & UI Digiday reported OpenAI gave a subset of advertisers access to an early self-serve Ads Manager resembling Google Ads, with real-time impressions and clicks, and lowered the minimum commitment to $50,000. Only CPM 'Reach' campaigns were live, with clicks and conversions marked as coming soon. Source: https://ppc.land/openais-ads-manager-is-live-and-the-barrier-to-entry-just-dropped/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-03-26-100m-run-rate-ca-au-nz-expansion/ https://gadschangehistory.com/changes/2026-03-26-100m-run-rate-ca-au-nz-expansion/ Thu, 26 Mar 2026 12:00:00 GMT ChatGPT AdsLaunch Effective Apr 16, 2026. OpenAI said the U.S. pilot reached a $100 million annualized revenue run rate within six weeks and was working with more than 600 advertisers, and that it would begin testing ads for Free and Go users in Canada, Australia and New Zealand. Ads began appearing in those markets in mid-April. Source: https://www.cnbc.com/2026/03/26/openai-ads-pilot-tops-100-million-in-arr-in-under-2-months.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-03-24-product-discovery-feeds-promotions/ https://gadschangehistory.com/changes/2026-03-24-product-discovery-feeds-promotions/ Tue, 24 Mar 2026 12:00:00 GMT ChatGPT AdsLaunch Effective Mar 24, 2026. OpenAI launched a richer shopping experience in ChatGPT with visual browsing, side-by-side comparisons and up-to-date product data, and extended the Agentic Commerce Protocol so merchants share product feeds and promotions to be fully represented in ChatGPT. OpenAI said the first version of Instant Checkout 'did not offer the level of flexibility that we aspire to provide'. Source: https://openai.com/index/powering-product-discovery-in-chatgpt/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-03-06-instant-checkout-moved-to-apps/ https://gadschangehistory.com/changes/2026-03-06-instant-checkout-moved-to-apps/ Fri, 06 Mar 2026 12:00:00 GMT ChatGPT AdsDeprecation The Information reported OpenAI was abandoning native checkout inside ChatGPT to focus on product search and discovery. An OpenAI spokesperson confirmed Instant Checkout was 'moving to Apps', with purchases completed inside connected merchant services rather than natively in ChatGPT. Source: https://searchengineland.com/chatgpt-instant-checkout-plan-change-471033 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-03-02-criteo-first-ad-tech-partner/ https://gadschangehistory.com/changes/2026-03-02-criteo-first-ad-tech-partner/ Mon, 02 Mar 2026 12:00:00 GMT ChatGPT AdsAPI & Tools Criteo announced it was the first advertising technology partner integrating with OpenAI's ads pilot in ChatGPT Free and Go in the U.S., giving its roughly 17,000 advertisers a route to ChatGPT inventory rolling out over the following weeks. Source: https://www.criteo.com/news/press-releases/2026/03/criteo-joins-openai-advertising-pilot-in-chatgpt/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-02-19-first-ads-spotted-adthena/ https://gadschangehistory.com/changes/2026-02-19-first-ads-spotted-adthena/ Thu, 19 Feb 2026 12:00:00 GMT ChatGPT AdsCreative & Assets Adthena documented the first confirmed ads for signed-in U.S. desktop users. Sponsored placements appeared on the very first response to prompts such as booking a weekend away, rather than only deep into conversations, and carried a brand favicon and 'Sponsored' label. Source: https://searchengineland.com/chatgpt-ads-spotted-and-they-are-quite-aggressive-469651 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-02-11-simo-ads-model-statements/ https://gadschangehistory.com/changes/2026-02-11-simo-ads-model-statements/ Wed, 11 Feb 2026 12:00:00 GMT ChatGPT AdsPolicy In an interview, OpenAI's CEO of Applications said ChatGPT's ad system would look more like Google's intent-based system than Facebook's, that the model would not know an ad is in a thread unless asked, and that it would give a neutral assessment of advertised products if asked. She said ads would remain a minority of OpenAI revenue. Source: https://sources.news/p/openais-fidji-simo-on-ads-in-chatgpt — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-02-09-ads-test-live-us-free-go/ https://gadschangehistory.com/changes/2026-02-09-ads-test-live-us-free-go/ Mon, 09 Feb 2026 12:00:00 GMT ChatGPT AdsLaunch Effective Feb 9, 2026. OpenAI began showing clearly labeled sponsored placements below responses to U.S. adults on the Free and Go tiers. Ads were matched to the topic of the conversation, past chats and prior ad interactions; advertisers received only aggregate performance data. Source: https://openai.com/index/testing-ads-in-chatgpt/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-02-09-ad-pilot-program-agency-partners/ https://gadschangehistory.com/changes/2026-02-09-ad-pilot-program-agency-partners/ Mon, 09 Feb 2026 12:00:00 GMT ChatGPT AdsLaunch Effective Feb 9, 2026. The U.S. pilot was bought through holding-company partners: Omnicom Media secured placements for more than 30 clients, Adobe ran ads for Acrobat Studio and Firefly with WPP, and Dentsu also participated. Trade reports put the minimum commitment at $200,000 with about a $60 CPM. Source: https://blog.adobe.com/en/publish/2026/02/09/adobe-partners-openai-test-ads-chatgpt — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-01-16-ads-approach-announced-go-us/ https://gadschangehistory.com/changes/2026-01-16-ads-approach-announced-go-us/ Fri, 16 Jan 2026 12:00:00 GMT ChatGPT AdsPolicy OpenAI published its advertising principles and said it would begin testing ads in the U.S. for logged-in adults on the Free tier and the $8/month ChatGPT Go plan in the coming weeks. Plus, Pro, Business and Enterprise plans would stay ad-free, and ChatGPT Go became available in the U.S. and everywhere ChatGPT operates. Source: https://openai.com/index/our-approach-to-advertising-and-expanding-access/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-12-26-information-ads-plans-progress/ https://gadschangehistory.com/changes/2025-12-26-information-ads-plans-progress/ Fri, 26 Dec 2025 12:00:00 GMT ChatGPT AdsCreative & Assets The Information reported OpenAI was making headway on adding ads to ChatGPT, including internal discussion of serving sponsored content alongside organic replies and new ad types designed for conversational AI rather than standard display units. Source: https://finance.yahoo.com/news/openai-advances-advertising-plans-inside-112455757.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-12-07-turley-no-live-ad-tests/ https://gadschangehistory.com/changes/2025-12-07-turley-no-live-ad-tests/ Sun, 07 Dec 2025 12:00:00 GMT ChatGPT AdsPolicy Effective Dec 7, 2025. After screenshots of Target and Peloton app prompts in ChatGPT circulated, ChatGPT head Nick Turley said there were no live ad tests and the images were 'either not real or not ads'. Chief research officer Mark Chen said OpenAI 'fell short' and was turning off that kind of app suggestion while improving precision and adding user controls. Source: https://www.engadget.com/ai/openais-head-of-chatgpt-says-posts-appearing-to-show-in-app-ads-are-not-real-or-not-ads-190454584.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-12-02-code-red-delays-ads/ https://gadschangehistory.com/changes/2025-12-02-code-red-delays-ads/ Tue, 02 Dec 2025 12:00:00 GMT ChatGPT AdsLaunch The Information reported that Sam Altman declared a company-wide 'code red' to improve ChatGPT quality against Google and Anthropic, deprioritizing the advertising program, shopping AI agents and ChatGPT Pulse. Source: https://www.macrumors.com/2025/12/02/openai-delays-ad-plans/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-11-24-shopping-research-launched/ https://gadschangehistory.com/changes/2025-11-24-shopping-research-launched/ Mon, 24 Nov 2025 12:00:00 GMT ChatGPT AdsLaunch Effective Nov 24, 2025. OpenAI launched shopping research, an agentic mode that builds personalized buying guides with top products, key differences and current retailer information for Free, Go, Plus and Pro users. Retailers could apply to have their product data included, and OpenAI said purchases would flow through Instant Checkout for participating merchants. Source: https://openai.com/index/chatgpt-shopping-research/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-10-28-paypal-acp-partnership/ https://gadschangehistory.com/changes/2025-10-28-paypal-acp-partnership/ Tue, 28 Oct 2025 12:00:00 GMT ChatGPT AdsAPI & Tools PayPal announced it would support payment processing for merchants using Instant Checkout and bring its merchants' product catalogs into ChatGPT in 2026, with PayPal available as a checkout option for ChatGPT users. Source: https://newsroom.paypal-corp.com/2025-10-28-OpenAI-and-PayPal-Team-Up-to-Power-Instant-Checkout-and-Agentic-Commerce-in-ChatGPT — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-10-14-walmart-instant-checkout-partnership/ https://gadschangehistory.com/changes/2025-10-14-walmart-instant-checkout-partnership/ Tue, 14 Oct 2025 12:00:00 GMT ChatGPT AdsLaunch Walmart announced customers and Sam's Club members would be able to plan, restock and complete purchases directly inside ChatGPT using Instant Checkout, the largest retailer to sign on to OpenAI's agentic commerce push. Source: https://corporate.walmart.com/news/2025/10/14/walmart-partners-with-openai-to-create-ai-first-shopping-experiences — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-10-06-apps-in-chatgpt-retail-partners/ https://gadschangehistory.com/changes/2025-10-06-apps-in-chatgpt-retail-partners/ Mon, 06 Oct 2025 12:00:00 GMT ChatGPT AdsLaunch Effective Oct 6, 2025. At DevDay OpenAI launched apps that run inside ChatGPT conversations and an Apps SDK built on MCP. Launch partners included Booking.com, Expedia and Zillow, with Target, Instacart, DoorDash and Uber listed as coming soon; merchant apps later became the route for in-chat purchases after Instant Checkout was scaled back. Source: https://openai.com/index/introducing-apps-in-chatgpt/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-09-29-instant-checkout-acp-launch/ https://gadschangehistory.com/changes/2025-09-29-instant-checkout-acp-launch/ Mon, 29 Sep 2025 12:00:00 GMT ChatGPT AdsLaunch Effective Sep 29, 2025. OpenAI launched Instant Checkout, letting U.S. Free, Plus and Pro users buy from U.S. Etsy sellers inside ChatGPT, with Shopify merchants such as Glossier, SKIMS, Spanx and Vuori announced as coming soon. The underlying Agentic Commerce Protocol (ACP), co-developed with Stripe, was open-sourced. Source: https://openai.com/index/buy-it-in-chatgpt/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-09-24-openai-recruits-head-of-ads/ https://gadschangehistory.com/changes/2025-09-24-openai-recruits-head-of-ads/ Wed, 24 Sep 2025 12:00:00 GMT ChatGPT AdsLaunch Sources reported that Fidji Simo, OpenAI's CEO of Applications, was meeting candidates to lead a new team tasked with bringing ads to ChatGPT and overseeing all monetization, including subscriptions. Source: https://sources.news/p/openai-ads-leader-sam-altman-memo-stargate — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-04-28-shopping-in-chatgpt-search/ https://gadschangehistory.com/changes/2025-04-28-shopping-in-chatgpt-search/ Mon, 28 Apr 2025 12:00:00 GMT ChatGPT AdsLaunch Effective Apr 28, 2025. OpenAI began rolling out a shopping experience in ChatGPT search with product recommendations, images, pricing, reviews and direct links to buy. OpenAI said results were chosen independently and were not ads, and that it planned to introduce merchant product feeds. Source: https://x.com/OpenAI/status/1916947243044856255 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com