Shopping ads tested an 'X days left' countdown attribute on sponsored results

Shopping ads on Google Search were spotted showing a countdown attribute such as '5 days left' indicating how much time remains in a sale or deal. A Google spokesperson confirmed it as a very early experiment but would not give further detail.

• Sachin Patel spotted the label on a Shopping ad and shared a screenshot on X and Search Engine Watch.
• The attribute appears alongside the other annotations on the sponsored result, showing the number of days left in the promotion.
• Google confirmed the sighting as 'a very early experiment' and declined to share rollout scope or eligibility.
• The test follows Merchant Center work on promotion end dates and deal annotations, including the Event section added to Promotions in August 2026.