https://gadschangehistory.com/?product=Google%20Ads&range=alltime Changes to Google Ads, from Google Ads Change History. en-us info@brandonmangan.com (Brandon Mangan) Fri, 11 Sep 2026 07:48:19 GMT https://gadschangehistory.com/changes/2026-09-08-store-sales-in-data-manager/ https://gadschangehistory.com/changes/2026-09-08-store-sales-in-data-manager/ Tue, 08 Sep 2026 12:00:00 GMT Google AdsMeasurement Google announced that advertisers will be able to connect a CRM or Google Sheets directly inside Data Manager to share offline sales data for store sales measurement and optimization, instead of building a separate upload process. Google said it is coming in the following weeks. Source: https://business.google.com/us/accelerate/announcements/data-manager/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-08-shopping-ads-sold-last-week-badge/ https://gadschangehistory.com/changes/2026-09-08-shopping-ads-sold-last-week-badge/ Tue, 08 Sep 2026 12:00:00 GMT Google AdsCreative & Assets Shopping ads were seen carrying a badge with the number of units sold in the past week, in the form '200+ sold last week'. Source: https://www.seroundtable.com/google-shopping-ads-sold-last-week-42039.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-08-location-asset-requirements-clarified/ https://gadschangehistory.com/changes/2026-09-08-location-asset-requirements-clarified/ Tue, 08 Sep 2026 12:00:00 GMT Google AdsPolicy Google logged a September update to the Location asset requirements policy. It says the June and September revisions updated terminology, improved readability and added troubleshooting steps for advertisers using location assets, and that enforcement of the policy is unchanged. Source: https://support.google.com/adspolicy/answer/18155586?hl=en — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-08-ai-dashboards-appearing-in-accounts/ https://gadschangehistory.com/changes/2026-09-08-ai-dashboards-appearing-in-accounts/ Tue, 08 Sep 2026 12:00:00 GMT Google AdsReporting & UI Advertisers began seeing the Gemini-powered dashboards Google previewed in August: a text prompt describes the analysis wanted and Google builds the visual report, with AI summaries explaining what moved in the data. Source: https://searchengineland.com/google-ads-ai-dashboards-start-appearing-in-advertiser-accounts-487457 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-04-waze-ads-expanded-beyond-united-states/ https://gadschangehistory.com/changes/2026-09-04-waze-ads-expanded-beyond-united-states/ Fri, 04 Sep 2026 12:00:00 GMT Google AdsLaunch Google rewrote the Waze section of its Performance Max Help page from 'Waze Ads are currently available only in the United States through Performance Max' to 'available across select global markets', reported as roughly 42 countries. Source: https://support.google.com/google-ads/answer/12971048?hl=en#Waze — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-04-exact-and-phrase-match-ads-in-ai-mode-test/ https://gadschangehistory.com/changes/2026-09-04-exact-and-phrase-match-ads-in-ai-mode-test/ Fri, 04 Sep 2026 12:00:00 GMT Google AdsTargeting & Audiences Standard Search campaigns started showing text ads in AI Mode from exact and phrase match keywords, which had previously been limited to AI Max and Performance Max. Google Ads Liaison Ginny Marvin confirmed a small experiment and said eligibility is limited to cases with explicit and direct user intent. Source: https://www.seroundtable.com/google-ads-serving-restrictive-match-types-ai-mode-42024.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-04-dismissed-recommendations-resurfaced/ https://gadschangehistory.com/changes/2026-09-04-dismissed-recommendations-resurfaced/ Fri, 04 Sep 2026 12:00:00 GMT Google AdsReporting & UI Accounts started showing a campaign-level notice reading 'You still have dismissed recommendations for this campaign', with an option to dismiss the reminder again. Source: https://www.seroundtable.com/google-ads-dismissed-recommendations-42016.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-04-collapsing-sitelinks-test/ https://gadschangehistory.com/changes/2026-09-04-collapsing-sitelinks-test/ Fri, 04 Sep 2026 12:00:00 GMT Google AdsCreative & Assets A variation of expandable sitelinks appeared in which the sitelinks are collapsed and show a number indicating how many more are available; clicking expands the full set. Source: https://www.seroundtable.com/google-ads-collapsing-sitelinks-42014.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-03-under-re-review-eligible-limited-status/ https://gadschangehistory.com/changes/2026-09-03-under-re-review-eligible-limited-status/ Thu, 03 Sep 2026 12:00:00 GMT Google AdsPolicy Anthony Higman highlighted the status on LinkedIn; Google told Search Engine Roundtable the label is not new. PPC News Feed had also documented it in August. Source: https://www.seroundtable.com/google-ads-under-re-review-status-41976.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-03-personalized-advertising-policy-to-allow-personalized/ https://gadschangehistory.com/changes/2026-09-03-personalized-advertising-policy-to-allow-personalized/ Thu, 03 Sep 2026 12:00:00 GMT Google AdsPolicy Effective Oct 30, 2026. From October 30, 2026, alcohol advertising may use personalization on YouTube inventory where locally allowed, with age restrictions maintained, no targeting of alcohol-related health information, and user controls in My Ad Center. Egypt, India, Indonesia and Poland are excluded. Source: https://support.google.com/adspolicy/answer/17598957 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-03-creator-partnerships-analytics-reach-metrics/ https://gadschangehistory.com/changes/2026-09-03-creator-partnerships-analytics-reach-metrics/ Thu, 03 Sep 2026 12:00:00 GMT Google AdsReporting & UI The Analytics tab in YouTube Creator Partnerships now reports estimated unique reach, including co-viewers who watched together, using cross-device statistical models alongside views, watch time, likes, comments, shares and engagement rate. Unique reach can be calculated for up to 92 days and segmented by week or month, but not by day, quarter or year. Source: https://ppcnewsfeed.com/ppc-news/2026-09/youtube-creator-partnerships-analytics-adds-reach-metrics/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-02-hotel-campaigns-subcountry-location-targeting/ https://gadschangehistory.com/changes/2026-09-02-hotel-campaigns-subcountry-location-targeting/ Wed, 02 Sep 2026 12:00:00 GMT Google AdsTargeting & Audiences Google updated its location targeting Help page to say Hotel Ads campaigns can target and exclude areas within a country, such as regions, states, cities or postal codes. Targeting was previously limited to whole countries or territories. Source: https://support.google.com/google-ads/answer/2404184 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-02-bumper-ads-redefined-5-to-6-seconds/ https://gadschangehistory.com/changes/2026-09-02-bumper-ads-redefined-5-to-6-seconds/ Wed, 02 Sep 2026 12:00:00 GMT Google AdsCreative & Assets Google's video ad formats Help page now describes bumper ads as between 5 and 6 seconds rather than 6 seconds or shorter, so creative under 5 seconds no longer meets the format requirement. Bumper ads remain non-skippable video that runs before, during or after a video. Source: https://support.google.com/google-ads/answer/2375464 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-02-automated-promotions-launched/ https://gadschangehistory.com/changes/2026-09-02-automated-promotions-launched/ Wed, 02 Sep 2026 12:00:00 GMT Google AdsCreative & Assets A new account-level automated asset scans landing pages for live offers such as '20% off' or 'buy one get one free' and attaches them as promotion assets to eligible Search and Performance Max campaigns. Campaigns need active location assets, and campaigns already running manual promotions are skipped. Source: https://support.google.com/google-ads/answer/18057626 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-01-pmax-help-doc-search-priority-rewrite/ https://gadschangehistory.com/changes/2026-09-01-pmax-help-doc-search-priority-rewrite/ Tue, 01 Sep 2026 12:00:00 GMT Google AdsReporting & UI Google substantially revised the main Performance Max Help page: clarified how Search and Performance Max campaigns interact (exact match keywords and Search themes priority), regrouped brand exclusions, negative keywords, Search themes and Final URL expansion as campaign controls, and documented the Budget Panel's three recommendation levels. Source: https://support.google.com/google-ads/answer/10724817?hl=en — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-01-lookalike-segments-video-campaigns/ https://gadschangehistory.com/changes/2026-09-01-lookalike-segments-video-campaigns/ Tue, 01 Sep 2026 12:00:00 GMT Google AdsTargeting & Audiences A new Google Ads Help page documents Lookalike segments in Video campaigns, previously available only in Demand Gen. Advertisers pick narrow (2.5% of users in the target location), balanced (5%, the default) or broad (10%), and the combined seed lists must hold more than 100 active matched people. Source: https://support.google.com/google-ads/answer/17219920 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-01-ai-max-exact-match-prioritization-doc-update/ https://gadschangehistory.com/changes/2026-09-01-ai-max-exact-match-prioritization-doc-update/ Tue, 01 Sep 2026 12:00:00 GMT Google AdsTargeting & Audiences Barry Schwartz spotted new guidance that advertisers must add exact match copies of keywords to preserve keyword prioritization in AI Max, at the cost of historical data. Source: https://www.seroundtable.com/google-ads-ai-max-keyword-prioritization-41988.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-01-ai-generated-store-rating-reviews-label/ https://gadschangehistory.com/changes/2026-09-01-ai-generated-store-rating-reviews-label/ Tue, 01 Sep 2026 12:00:00 GMT Google AdsCreative & Assets Sachin Patel shared the new AI summary label on X and Search Engine Watch. Source: https://www.seroundtable.com/google-ads-ai-generated-store-rating-reviews-41983.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-31-pmax-channel-prioritization-alpha/ https://gadschangehistory.com/changes/2026-08-31-pmax-channel-prioritization-alpha/ Mon, 31 Aug 2026 12:00:00 GMT Google AdsBidding & Budget An alpha lets Performance Max advertisers set Low-to-High priority sliders for seven channels (Search, Search Partners, Discover, YouTube, Maps, Gmail, Display), which adjust CPA bids per channel under Target CPA bidding. Source: https://ppcnewsfeed.com/ppc-news/2026-08/performance-max-adds-channel-prioritization-controls/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-31-payments-renamed-postpay-prepay/ https://gadschangehistory.com/changes/2026-08-31-payments-renamed-postpay-prepay/ Mon, 31 Aug 2026 12:00:00 GMT Google AdsReporting & UI Google renamed its two payment settings across roughly 60 Help pages, billing screens and navigation: automatic payments are now 'Postpay' and manual payments are 'Prepay'. Charging behavior is unchanged. Source: https://support.google.com/google-ads/answer/6311 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-31-ai-mode-inline-shopping-carousel-ads/ https://gadschangehistory.com/changes/2026-08-31-ai-mode-inline-shopping-carousel-ads/ Mon, 31 Aug 2026 12:00:00 GMT Google AdsLaunch Brodie Clark (SERPalerts) called it a big change to ads in AI Mode; Google did not comment. Source: https://www.seroundtable.com/google-ai-mode-shopping-carousel-ads-41973.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-29-product-titles-report-ai-generated/ https://gadschangehistory.com/changes/2026-08-29-product-titles-report-ai-generated/ Sat, 29 Aug 2026 12:00:00 GMT Google AdsReporting & UI A new report lists the AI-generated product titles Google serves alongside the original feed titles with impressions, clicks, CTR, cost and CPC, so advertisers can see which version Google chose and how it performed. Source: https://ppcnewsfeed.com/ppc-news/2026-08/product-titles-report-reveals-ai-generated-product-names/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-29-lsa-charges-missed-and-subsequent-calls/ https://gadschangehistory.com/changes/2026-08-29-lsa-charges-missed-and-subsequent-calls/ Sat, 29 Aug 2026 12:00:00 GMT Google AdsBidding & Budget Effective Oct 1, 2026. Google will bill Local Services advertisers for calls missed during business hours when the caller waits more than 20 seconds, and for one follow-up call within 15 days of a valid lead. For menu-routed lines the timer starts after the caller presses the key. Source: https://ppcnewsfeed.com/ppc-news/2026-08/google-charge-missed-subsequent-calls-lsas/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-29-for-you-label-dynamic-remarketing-test/ https://gadschangehistory.com/changes/2026-08-29-for-you-label-dynamic-remarketing-test/ Sat, 29 Aug 2026 12:00:00 GMT Google AdsCreative & Assets A 'FOR YOU' label was spotted in the top-left corner of dynamic remarketing ads on the Google Display Network, signalling that the products shown were personalized from the user's earlier browsing on the advertiser's site. Spotted by Hana Kobzova and reported by PPC News Feed. Source: https://ppcnewsfeed.com/ppc-news/2026-08/google-tests-for-you-label-dynamic-remarketing-ads/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-28-reserve-with-google-book-buttons-in-search-and-pmax/ https://gadschangehistory.com/changes/2026-08-28-reserve-with-google-book-buttons-in-search-and-pmax/ Fri, 28 Aug 2026 12:00:00 GMT Google AdsCreative & Assets Michel van Luijtelaar reported that booking buttons previously limited to LSAs and Maps now activate automatically on paid Search and PMax ads, with opt-out available and healthcare excluded. Source: https://www.seroundtable.com/google-ads-book-buttons-41964.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-27-troubleshoot-performance-fluctuations-help-docs/ https://gadschangehistory.com/changes/2026-08-27-troubleshoot-performance-fluctuations-help-docs/ Thu, 27 Aug 2026 12:00:00 GMT Google AdsReporting & UI Google Ads published a set of ten new or reworked help documents on troubleshooting performance fluctuations and changes: a general guide plus per-campaign-type guides for Performance Max, Search, Display, Video, Shopping, App, Smart and Demand Gen, and a guided troubleshooter for Performance Max spend fluctuations. The general guide lists ten common causes and points to the Explanations feature. Source: https://support.google.com/google-ads/answer/12077891 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-27-swipeable-category-tabs-under-sponsored-results/ https://gadschangehistory.com/changes/2026-08-27-swipeable-category-tabs-under-sponsored-results/ Thu, 27 Aug 2026 12:00:00 GMT Google AdsCreative & Assets Sachin Patel documented the carousel test, a follow-up to a 2024 Shopping ads experiment. Source: https://www.seroundtable.com/google-ads-swipeable-categories-41959.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-27-smart-bidding-adjustment-period-shortened/ https://gadschangehistory.com/changes/2026-08-27-smart-bidding-adjustment-period-shortened/ Thu, 27 Aug 2026 12:00:00 GMT Google AdsBidding & Budget Google updated its Target ROAS, change-bid-strategy and Smart Bidding Exploration Help pages to say bidding systems now adapt within one to two conversion cycles, shortening the recommended evaluation period after strategy or target changes. Source: https://support.google.com/google-ads/answer/6268637 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-27-loyalty-member-bidding-controls/ https://gadschangehistory.com/changes/2026-08-27-loyalty-member-bidding-controls/ Thu, 27 Aug 2026 12:00:00 GMT Google AdsBidding & Budget Google Ads added retention controls letting advertisers bid higher specifically for loyalty program members (separate from lapsed-customer bidding) and display member benefits in eligible countries. Source: https://ppcnewsfeed.com/ppc-news/2026-08/google-adds-loyalty-member-bidding-controls/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-27-demand-gen-travel-personalization/ https://gadschangehistory.com/changes/2026-08-27-demand-gen-travel-personalization/ Thu, 27 Aug 2026 12:00:00 GMT Google AdsLaunch Google is developing travel personalization for Demand Gen that surfaces local activities, events and live offers, and personalizes hotel ads to show relevant properties to each audience. Source: https://blog.google/products/ads-commerce/demand-gen-drop-august-2026/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-27-demand-gen-messaging-app-integration-test/ https://gadschangehistory.com/changes/2026-08-27-demand-gen-messaging-app-integration-test/ Thu, 27 Aug 2026 12:00:00 GMT Google AdsLaunch Google is testing a Demand Gen format that lets viewers start a conversation with a brand in a messaging app directly from a YouTube ad, to move high-intent viewers toward purchase. Source: https://blog.google/products/ads-commerce/demand-gen-drop-august-2026/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-27-alcohol-policy-rewritten-as-a-unified/ https://gadschangehistory.com/changes/2026-08-27-alcohol-policy-rewritten-as-a-unified/ Thu, 27 Aug 2026 12:00:00 GMT Google AdsPolicy Effective Sep 30, 2026. Google will replace country-by-country alcohol rules with a unified global framework that expands allowed locations and clarifies advertiser requirements. Advertisers targeting regions that permit only 0% ABV products must apply for certification or face suspension. Source: https://support.google.com/adspolicy/answer/17452318 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-26-policy-manager-moved-admin/ https://gadschangehistory.com/changes/2026-08-26-policy-manager-moved-admin/ Wed, 26 Aug 2026 12:00:00 GMT Google AdsReporting & UI The Policy Manager for monitoring limited and disapproved ads now lives under Admin > Policy, with an 'Ads' tab alongside the existing 'Account' tab for verifications and certifications. Source: https://ppcnewsfeed.com/ppc-news/2026-08/google-moves-policy-manager-new-admin-location/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-26-pmax-local-customer-optimization-store-goals/ https://gadschangehistory.com/changes/2026-08-26-pmax-local-customer-optimization-store-goals/ Wed, 26 Aug 2026 12:00:00 GMT Google AdsTargeting & Audiences A new toggle prioritizes nearby people with immediate intent to visit or contact a business, steering budget to locally tailored ads on Google Maps, Waze and Search. Not compatible with online goals or Merchant Center products. Source: https://support.google.com/google-ads/answer/17198659 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-26-gemini-omni-asset-studio-launched/ https://gadschangehistory.com/changes/2026-08-26-gemini-omni-asset-studio-launched/ Wed, 26 Aug 2026 12:00:00 GMT Google AdsCreative & Assets Gemini Omni lets advertisers anchor brand guidelines, generate video concepts from a prompt, refine scenes in natural language and export 16:9 and 9:16 variations with SynthID watermarking, free inside Google Ads. Source: https://business.google.com/us/accelerate/announcements/omni-in-google-ads/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-26-free-email-sensitive-actions-pilot/ https://gadschangehistory.com/changes/2026-08-26-free-email-sensitive-actions-pilot/ Wed, 26 Aug 2026 12:00:00 GMT Google AdsLaunch As part of its account-security push, Google is piloting an email-domain requirement so users on free addresses (Gmail, Yahoo and similar) cannot perform sensitive actions such as user or billing changes in affected accounts; notified accounts see in-product and email notices. Source: https://support.google.com/google-ads/answer/16917887 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-26-asset-studio-upload-videos-as-drafts/ https://gadschangehistory.com/changes/2026-08-26-asset-studio-upload-videos-as-drafts/ Wed, 26 Aug 2026 12:00:00 GMT Google AdsCreative & Assets Asset Studio's video upload flow now offers three choices: upload to your own YouTube channel, upload to the YouTube-created video ad storage channel, or upload as drafts if you are not ready to publish to a channel. Videos must still be uploaded to YouTube before they can serve in a campaign. Source: https://ppcnewsfeed.com/ppc-news/2026-08/google-adds-draft-option-video-uploads/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-25-pmax-channel-prioritization-controls-alpha/ https://gadschangehistory.com/changes/2026-08-25-pmax-channel-prioritization-controls-alpha/ Tue, 25 Aug 2026 12:00:00 GMT Google AdsTargeting & Audiences Heidi Sturrock shared an alpha setting letting advertisers apply positive or negative adjustments per channel, a major departure from fully automated PMax. Thomas Eccel confirmed the alpha the next day. Source: https://searchengineland.com/google-tests-channel-prioritization-controls-for-performance-max-485825 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-25-multi-source-conversions-beta/ https://gadschangehistory.com/changes/2026-08-25-multi-source-conversions-beta/ Tue, 25 Aug 2026 12:00:00 GMT Google AdsMeasurement Google renamed the beta that links a website conversion action to backend sources via Data Manager or its API to recover conversions lost to ad blockers while deduplicating on transaction ID. Not available for imported GA4 conversions or URL-based actions. Source: https://support.google.com/google-ads/answer/16288216 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-25-lsa-direct-booking-500-reserve-partners/ https://gadschangehistory.com/changes/2026-08-25-lsa-direct-booking-500-reserve-partners/ Tue, 25 Aug 2026 12:00:00 GMT Google AdsLaunch Advertisers whose Google Business Profile already has an active partner booking link now get booking in their Local Services Ads automatically. Bookings from LSAs on Search and Maps count as paid leads, and partner links can be managed under Profile & Budget > Settings. Source: https://searchengineland.com/google-expands-direct-booking-for-local-services-ads-485807 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-25-google-tv-masthead-opened-to-alcohol/ https://gadschangehistory.com/changes/2026-08-25-google-tv-masthead-opened-to-alcohol/ Tue, 25 Aug 2026 12:00:00 GMT Google AdsPolicy Effective Sep 1, 2026. From September 2026, the Google TV masthead format permits alcohol, select consumer electronics, healthcare content and specific gambling assets that were previously restricted. Source: https://support.google.com/adspolicy/answer/17372257 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-25-demand-gen-multiple-conversion-goals/ https://gadschangehistory.com/changes/2026-08-25-demand-gen-multiple-conversion-goals/ Tue, 25 Aug 2026 12:00:00 GMT Google AdsBidding & Budget An 'Add goal' control lets Demand Gen advertisers configure several goals in one campaign, such as lead form submissions, contacts, engagements and YouTube follow-on views. Source: https://ppcnewsfeed.com/ppc-news/2026-08/demand-gen-multiple-conversion-goals/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-25-customer-lifecycle-optimization-section/ https://gadschangehistory.com/changes/2026-08-25-customer-lifecycle-optimization-section/ Tue, 25 Aug 2026 12:00:00 GMT Google AdsBidding & Budget A new section lets advertisers configure optimization across lifecycle stages: acquiring new customers, re-engaging lapsed customers and valuing loyalty program members, using audience segments of at least 100 active members. Source: https://ppcnewsfeed.com/ppc-news/2026-08/customer-lifecycle-optimization-feature-live-google-ads/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-24-ask-advisor-shared-memory-coming-soon/ https://gadschangehistory.com/changes/2026-08-24-ask-advisor-shared-memory-coming-soon/ Mon, 24 Aug 2026 12:00:00 GMT Google AdsLaunch Google said on X that Ask Advisor will soon maintain shared memory across its marketing tools, carrying goals, past decisions and performance data from one product to the next so answers stay in context as users move between Google Ads, Analytics, Merchant Center and Google Marketing Platform. The feature was labeled coming soon with no launch date. Source: https://x.com/GoogleAds/status/2091903359053643859 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-23-business-logos-shopping-pmax-campaign-setup/ https://gadschangehistory.com/changes/2026-08-23-business-logos-shopping-pmax-campaign-setup/ Sun, 23 Aug 2026 12:00:00 GMT Google AdsCreative & Assets Advertisers can now add a business logo directly in Google Ads during Shopping and Performance Max campaign setup. If no logo is added, ads fall back to the logo from the linked Merchant Center account as before. Source: https://ppcnewsfeed.com/ppc-news/2026-08/business-logos-shopping-added-google-ads/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-23-asset-optimization-panel-redesign-text-section/ https://gadschangehistory.com/changes/2026-08-23-asset-optimization-panel-redesign-text-section/ Sun, 23 Aug 2026 12:00:00 GMT Google AdsReporting & UI The campaign-level Asset Optimization panel was reorganized into three sections, Text, Image and Video, each with its own toggles for text customization, image enhancements and video enhancements. A Text section is new; previously only Image and Video appeared. Source: https://ppcnewsfeed.com/ppc-news/2026-08/google-redesigns-asset-optimization-panel/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-22-trueview-upgraded-video-view-campaigns/ https://gadschangehistory.com/changes/2026-08-22-trueview-upgraded-video-view-campaigns/ Sat, 22 Aug 2026 12:00:00 GMT Google AdsDeprecation Google is converting legacy TrueView consideration campaigns into Video view campaigns that use multi-format ads powered by Google AI; campaigns that had excluded YouTube Search may find it included after the upgrade. Source: https://ppcnewsfeed.com/ppc-news/2026-08/google-ads-upgrades-trueview-campaigns-video-view/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-22-offline-conversions-7-day-attribution-window/ https://gadschangehistory.com/changes/2026-08-22-offline-conversions-7-day-attribution-window/ Sat, 22 Aug 2026 12:00:00 GMT Google AdsMeasurement Google updated the attribution reports Help page to state that data-driven attribution only processes offline conversions uploaded within the last seven days; later uploads still appear in standard reports but are ignored by DDA modeling. Source: https://support.google.com/google-ads/answer/1722023 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-21-lsa-pre-badge-ads-expanded-verticals/ https://gadschangehistory.com/changes/2026-08-21-lsa-pre-badge-ads-expanded-verticals/ Fri, 21 Aug 2026 12:00:00 GMT Google AdsLaunch Businesses can now receive LSA leads after passing preliminary checks while finishing onboarding (pre-badge ads, excluding garage door, healthcare and locksmith verticals). Google added many granular dining, auto and beauty categories, removed state-only restrictions on categories like barber shops, and made the Google Verified badge unavailable for auto, beauty and dining verticals. Source: https://support.google.com/localservices/answer/6224841?hl=en — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-21-automatic-sitelink-suggestions-notification/ https://gadschangehistory.com/changes/2026-08-21-automatic-sitelink-suggestions-notification/ Fri, 21 Aug 2026 12:00:00 GMT Google AdsCreative & Assets Arpan Banerjee and Barry Schwartz reported the new in-UI sitelink suggestion prompt. Source: https://ppcnewsfeed.com/ppc-news/2026-08/google-ads-introduces-automatic-sitelink-suggestions/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-20-youtube-watch-while-ads/ https://gadschangehistory.com/changes/2026-08-20-youtube-watch-while-ads/ Thu, 20 Aug 2026 12:00:00 GMT Google AdsLaunch Google's Demand Gen image asset specifications page now describes Watch-While Ads, a non-disruptive single-image format placed directly under organic videos on the YouTube Watch Page that does not pause playback. It is supported by Demand Gen, Performance Max and App campaigns for installs. Source: https://support.google.com/google-ads/answer/17140672 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-20-performance-planner-one-click-apply/ https://gadschangehistory.com/changes/2026-08-20-performance-planner-one-click-apply/ Thu, 20 Aug 2026 12:00:00 GMT Google AdsLaunch Performance Planner now shows how changing bidding or budget targets may affect existing campaign performance and lets advertisers apply the recommended changes to live campaigns in one click, with campaigns deselectable and changes reversible via Bulk Actions. Source: https://blog.google/products/ads-commerce/ai-max-testing-planning-tools/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-20-multi-campaign-search-experiments/ https://gadschangehistory.com/changes/2026-08-20-multi-campaign-search-experiments/ Thu, 20 Aug 2026 12:00:00 GMT Google AdsLaunch Effective Sep 1, 2026. Advertisers will be able to test different budgets and CPA/ROAS targets across a group of Search campaigns in a single A/B experiment to see how scaling affects results, instead of testing campaign by campaign. Source: https://blog.google/products/ads-commerce/ai-max-testing-planning-tools/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-20-misleading-ad-design-policy-article-expanded/ https://gadschangehistory.com/changes/2026-08-20-misleading-ad-design-policy-article-expanded/ Thu, 20 Aug 2026 12:00:00 GMT Google AdsPolicy Google added examples and clearer guidance to the Misleading ad design policy article; enforcement is unchanged. Source: https://support.google.com/adspolicy/answer/17600038 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-20-customer-match-enhanced-matching/ https://gadschangehistory.com/changes/2026-08-20-customer-match-enhanced-matching/ Thu, 20 Aug 2026 12:00:00 GMT Google AdsTargeting & Audiences Enhanced matching privately matches Customer Match lists against publishers' consented lists, so international advertisers can reach customers whose emails (for example yahoo.com, outlook.com, web.de) are not tied to Google accounts. Maximum membership duration is 60 days versus 540 for standard Customer Match, and it works without third-party cookies. Source: https://support.google.com/google-ads/answer/16613635?hl=en — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-20-automatic-sitelink-suggestions/ https://gadschangehistory.com/changes/2026-08-20-automatic-sitelink-suggestions/ Thu, 20 Aug 2026 12:00:00 GMT Google AdsCreative & Assets A new in-account prompt ('I found some sitelinks for you') analyzes the landing page and proposes sitelink assets that advertisers can review and add. Source: https://www.seroundtable.com/google-ads-find-sitelinks-for-you-41907.html — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-20-ai-max-experiments-brand-location-controls/ https://gadschangehistory.com/changes/2026-08-20-ai-max-experiments-brand-location-controls/ Thu, 20 Aug 2026 12:00:00 GMT Google AdsLaunch Advertisers can run AI Max experiments with brand inclusions/exclusions and location-of-interest controls enabled, where previously those settings had to be disabled to test AI Max. Source: https://blog.google/products/ads-commerce/ai-max-testing-planning-tools/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-19-pmax-ai-generated-video-aspect-ratios/ https://gadschangehistory.com/changes/2026-08-19-pmax-ai-generated-video-aspect-ratios/ Wed, 19 Aug 2026 12:00:00 GMT Google AdsCreative & Assets Effective Sep 4, 2026. Google emailed advertisers that Performance Max will use generative AI to create vertical and square versions of horizontal videos (and vice versa) so ads fit more placements. Advertisers who do not want this must opt out via their account team or a form by September 4, 2026, or manage it in video optimization settings afterward. Source: https://ppcnewsfeed.com/ppc-news/2026-08/performance-max-adds-ai-generated-video-aspect-ratios/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-19-enhanced-matching-for-customer-match-test/ https://gadschangehistory.com/changes/2026-08-19-enhanced-matching-for-customer-match-test/ Wed, 19 Aug 2026 12:00:00 GMT Google AdsTargeting & Audiences Joey Bidner shared a screenshot of the unchecked-by-default setting; Google had not announced it. Source: https://searchengineland.com/google-ads-tests-enhanced-matching-for-customer-match-485490 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-18-demand-gen-tcpa-budget-guidance-10x/ https://gadschangehistory.com/changes/2026-08-18-demand-gen-tcpa-budget-guidance-10x/ Tue, 18 Aug 2026 12:00:00 GMT Google AdsBidding & Budget Google revised its Demand Gen bidding guidance so campaigns using Target CPA should budget at least 10 times the target CPA per day, down from 15 times. Source: https://support.google.com/google-ads/answer/13695777 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com