Merchant Center AI performance insights added AI Search intent, AI Search terms and AI attributes

Google expanded the AI performance insights report in Merchant Center with three new sections. AI Search intent shows the context behind conversational queries, AI Search terms surfaces the terms shoppers prioritise within a product category, and AI attributes flags structured specifications such as size, colour or material that are missing from a merchant's product data.

The report launched in July 2026 and covers how products are discovered in AI Mode in Search, AI Overviews and the Gemini app. The new sections are recommendation-led: AI Search terms suggests working popular terms into product descriptions, and AI attributes pairs with an attribute completeness score to show which products lack the specifications shoppers search on. Historical data is available and refreshes daily with a few days' lag. Brodie Clark spotted the expanded report and posted before-and-after screenshots.