Age and gender include/exclude targeting added to Performance Max
- Date
- Aug 6, 2026
- Effective
- Sep 8, 2026
- Regions
- Global
- Primary source
- Microsoft Advertising Blog
Performance Max campaigns can include or exclude age brackets (18-24 through 65+) and gender (Male, Female, Unknown), matching Search and Audience controls; GA on September 8, 2026 with Google import support to follow.
Primary source: Microsoft Advertising Blog (2026-08-31). Also covered by PPC News Feed (2026-08-06).
Sources
- open_in_newAI Max for Search and other product news for August 2026Microsoft Advertising Blog · Aug 31, 2026
- open_in_newMicrosoft Adds Age and Gender Targeting to Performance MaxPPC News Feed · Aug 6, 2026
Related changes
Undo