https://gadschangehistory.com/?product=Google%20Tag%20%26%20Tag%20Manager&range=alltime Changes to Google Tag & Tag Manager, from Google Ads Change History. en-us info@brandonmangan.com (Brandon Mangan) Fri, 11 Sep 2026 07:48:19 GMT https://gadschangehistory.com/changes/2026-09-03-tag-gateway-akamai-fastly-out-of-beta/ https://gadschangehistory.com/changes/2026-09-03-tag-gateway-akamai-fastly-out-of-beta/ Thu, 03 Sep 2026 12:00:00 GMT Google Tag & Tag ManagerMeasurement The setup pages for Google tag gateway for advertisers on Akamai and Fastly dropped their beta labels, putting both CDNs alongside Cloudflare as supported production first-party serving options. Source: https://support.google.com/google-ads/answer/16698389 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-27-gtm-snippets-stop-honoring-gtag-config/ https://gadschangehistory.com/changes/2026-08-27-gtm-snippets-stop-honoring-gtag-config/ Thu, 27 Aug 2026 12:00:00 GMT Google Tag & Tag ManagerDeprecation Effective Oct 2, 2026. Google notified container owners that Google Tag Manager (gtm.js) snippets will no longer recognize or wait for gtag('config') commands; from October 2, 2026 all gtm.js snippets initialize on container load regardless of any config command. Sites that load a GTM snippet but rely on gtag('config') to pass parameters or configure Google Ads or GA4 tags must switch to the gtag.js snippet or use the new gtm init trigger. Source: https://support.google.com/tagmanager/answer/17231523 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-20-gtm-visual-tagging-beta/ https://gadschangehistory.com/changes/2026-08-20-gtm-visual-tagging-beta/ Thu, 20 Aug 2026 12:00:00 GMT Google Tag & Tag ManagerLaunch Advertisers can define events and set up conversions by selecting elements on their site while Google generates selectors and triggers; the beta initially supports Google Ads purchase conversions. Source: https://support.google.com/tagmanager/answer/17079602 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-20-google-tag-gtm-unification/ https://gadschangehistory.com/changes/2026-08-20-google-tag-gtm-unification/ Thu, 20 Aug 2026 12:00:00 GMT Google Tag & Tag ManagerLaunch Google announced the unification of Google tag and Google Tag Manager: Google tags become fully capable GTM containers (interface tagging, debugging, version control), containers send data directly to Google destinations instead of loading a separate gtag.js, Google tag settings are centralized as Destinations, and new snippets use a 'gtm init' trigger. Adoption is opt-in via in-account optimization prompts; nothing changes automatically. Source: https://support.google.com/tagmanager/answer/17079602 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-09-gtm-container-behavior-by-id-type/ https://gadschangehistory.com/changes/2026-07-09-gtm-container-behavior-by-id-type/ Thu, 09 Jul 2026 12:00:00 GMT Google Tag & Tag ManagerMeasurement Containers loaded via paths like /gtag/js or /gtag/destination no longer degrade to restricted mode by path; GTM-XXXX containers run unrestricted while product IDs such as G- or AW- allow only Google tags. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-01-gtm-overview-redesign/ https://gadschangehistory.com/changes/2026-07-01-gtm-overview-redesign/ Wed, 01 Jul 2026 12:00:00 GMT Google Tag & Tag ManagerReporting & UI The Tag Manager Overview was streamlined with a container-wide Settings section and an entity activity table, while triggers, variables, templates and folders moved to a collapsible Advanced area; the workspace switcher was hidden by default and can be restored in user settings. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-22-sgtm-server-to-server-conversion-recovery/ https://gadschangehistory.com/changes/2026-06-22-sgtm-server-to-server-conversion-recovery/ Mon, 22 Jun 2026 12:00:00 GMT Google Tag & Tag ManagerMeasurement Google recovers conversions previously undercounted in server-to-server setups lacking browser cookie context by pairing server data with browser signals when a GCLID exists, improving Google Ads attribution for sGTM and API-based conversion senders. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-03-google-tag-gateway-amazon-cloudfront/ https://gadschangehistory.com/changes/2026-06-03-google-tag-gateway-amazon-cloudfront/ Wed, 03 Jun 2026 12:00:00 GMT Google Tag & Tag ManagerLaunch A guided workflow in Tag Assistant configures the gateway for advertisers using Amazon CloudFront as their CDN. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-01-google-tag-gateway-gcp-ga/ https://gadschangehistory.com/changes/2026-06-01-google-tag-gateway-gcp-ga/ Mon, 01 Jun 2026 12:00:00 GMT Google Tag & Tag ManagerLaunch The GCP integration left beta, using Google Cloud's global external Application Load Balancer to send measurement data through first-party infrastructure before relaying to Google; confidential-computing support was announced as coming soon. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-14-google-tag-gateway-akamai-fastly-automated/ https://gadschangehistory.com/changes/2026-05-14-google-tag-gateway-akamai-fastly-automated/ Thu, 14 May 2026 12:00:00 GMT Google Tag & Tag ManagerLaunch Google can now detect CDN zones and inject routing rules directly for Akamai and Fastly, removing manual CDN configuration when deploying the gateway. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-01-sgtm-parallel-browser-signals-google-signals/ https://gadschangehistory.com/changes/2026-05-01-sgtm-parallel-browser-signals-google-signals/ Fri, 01 May 2026 12:00:00 GMT Google Tag & Tag ManagerMeasurement For server-side Tag Manager customers with Google signals enabled, Analytics now sends parallel browser signals so Google Ads conversion tracking and attribution recover data previously lost in server-only setups. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-23-aw-tag-prefix-retired-for-gt/ https://gadschangehistory.com/changes/2026-04-23-aw-tag-prefix-retired-for-gt/ Thu, 23 Apr 2026 12:00:00 GMT Google Tag & Tag ManagerMeasurement Arjun Singh shared that Google Ads conversion tagging is moving from AW- prefixed IDs to the GT- format shared with GA4 and Floodlight. Source: https://ppcnewsfeed.com/ppc-news/2026-04/google-retires-aw-tag-prefix-measurement/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-02-04-google-ads-broader-website-event-collection/ https://gadschangehistory.com/changes/2026-02-04-google-ads-broader-website-event-collection/ Wed, 04 Feb 2026 12:00:00 GMT Google Tag & Tag ManagerMeasurement Google Ads now automatically collects more website event data with less manual configuration; advertisers may see additional network requests to Google domains from the Google tag. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-01-29-google-tag-gateway-akamai/ https://gadschangehistory.com/changes/2026-01-29-google-tag-gateway-akamai/ Thu, 29 Jan 2026 12:00:00 GMT Google Tag & Tag ManagerLaunch Advertisers using Akamai as their CDN can configure Google tag gateway for advertisers to route Google tag traffic through their own domain. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-01-07-google-tag-data-transmission-controls/ https://gadschangehistory.com/changes/2026-01-07-google-tag-data-transmission-controls/ Wed, 07 Jan 2026 12:00:00 GMT Google Tag & Tag ManagerMeasurement Google tag settings in Google Ads, GA4 and Campaign Manager 360 gained controls that decide what is sent when consent is denied: advertising data (limited with redacted identifiers, or blocked), behavioral analytics data and diagnostic data can each be restricted. Simo Ahava flagged the setting in December 2025 as 'basically a Basic Consent Mode type control on top of an Advanced Consent Mode setup'. Source: https://ppc.land/googles-hidden-data-controls-let-advertisers-block-tag-tracking/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-01-05-google-tag-gateway-gcp-beta/ https://gadschangehistory.com/changes/2026-01-05-google-tag-gateway-gcp-beta/ Mon, 05 Jan 2026 12:00:00 GMT Google Tag & Tag ManagerLaunch A one-click integration inside GTM and Google tag settings deploys the gateway on Google Cloud's external Application Load Balancer, routing measurement through the advertiser's first-party infrastructure. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-12-11-gtm-ga-built-in-variables-client-session-id/ https://gadschangehistory.com/changes/2025-12-11-gtm-ga-built-in-variables-client-session-id/ Thu, 11 Dec 2025 12:00:00 GMT Google Tag & Tag ManagerLaunch Three new built-in variables in the Utilities category give an officially supported way to read GA4 client and session identifiers in Tag Manager, and a new Analytics Storage user-defined variable type supports a measurement ID and custom cookie prefix. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-11-10-sgtm-4-0-node-24/ https://gadschangehistory.com/changes/2025-11-10-sgtm-4-0-node-24/ Mon, 10 Nov 2025 12:00:00 GMT Google Tag & Tag ManagerAPI & Tools The sGTM container image moved to gcr.io/distroless/nodejs24-debian13; subsequent 4.x releases (Feb, Apr, Jul 2026) were security base-image updates. Source: https://developers.google.com/tag-platform/tag-manager/server-side/release-notes — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-09-30-gtm-shows-gateway-active-status/ https://gadschangehistory.com/changes/2025-09-30-gtm-shows-gateway-active-status/ Tue, 30 Sep 2025 12:00:00 GMT Google Tag & Tag ManagerReporting & UI Tag Manager shows whether Google tag gateway for advertisers is active for the container even when it was configured outside GTM (for example via a CDN dashboard or manual setup). Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-08-01-gtm-readanalyticsstorage-template-api/ https://gadschangehistory.com/changes/2025-08-01-gtm-readanalyticsstorage-template-api/ Fri, 01 Aug 2025 12:00:00 GMT Google Tag & Tag ManagerAPI & Tools A new sandboxed JavaScript API lets custom template developers safely read Google Analytics client ID and session ID values in the web container. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-07-31-floodlight-cart-data-parameters/ https://gadschangehistory.com/changes/2025-07-31-floodlight-cart-data-parameters/ Thu, 31 Jul 2025 12:00:00 GMT Google Tag & Tag ManagerMeasurement Conversions with cart data for Floodlight now support mid, fcntr and flng parameters so SA360 and DV360 advertisers can match cart items to Merchant Center feeds. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-07-28-sgtm-floodlight-unconsented-server-to-server/ https://gadschangehistory.com/changes/2025-07-28-sgtm-floodlight-unconsented-server-to-server/ Mon, 28 Jul 2025 12:00:00 GMT Google Tag & Tag ManagerMeasurement To improve modeled conversions, Floodlight tags in sGTM now transmit unconsented (consent-mode denied) pings server-to-server rather than dropping them, affecting Campaign Manager 360 and DV360 advertisers using server-side tagging with consent mode. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-06-30-sgtm-web-container-client-serves-all-scripts/ https://gadschangehistory.com/changes/2025-06-30-sgtm-web-container-client-serves-all-scripts/ Mon, 30 Jun 2025 12:00:00 GMT Google Tag & Tag ManagerDeprecation Server-side Tag Manager's web container client can now serve gtag.js, gtm.js and other Google scripts from the server domain, and the Google Analytics client no longer supports dependency serving. Server-side users who relied on the GA client to serve scripts should switch to the web container client. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-06-24-google-tag-gateway-rollback-cloudflare/ https://gadschangehistory.com/changes/2025-06-24-google-tag-gateway-rollback-cloudflare/ Tue, 24 Jun 2025 12:00:00 GMT Google Tag & Tag ManagerReporting & UI The pause and delete buttons were merged into a single delete action that fully rolls back a Cloudflare-based Google tag gateway configuration. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-05-15-sgtm-3-0-node-22/ https://gadschangehistory.com/changes/2025-05-15-sgtm-3-0-node-22/ Thu, 15 May 2025 12:00:00 GMT Google Tag & Tag ManagerAPI & Tools The server-side tagging container image moved to gcr.io/distroless/nodejs22-debian12; operators of self-hosted server containers should redeploy to pick up the new base image. Source: https://developers.google.com/tag-platform/tag-manager/server-side/release-notes — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-05-08-google-tag-gateway-for-advertisers-ga/ https://gadschangehistory.com/changes/2025-05-08-google-tag-gateway-for-advertisers-ga/ Thu, 08 May 2025 12:00:00 GMT Google Tag & Tag ManagerLaunch Google tag gateway for advertisers (formerly first-party mode) became generally available, supporting both client-side and server-side tags and letting advertisers select a domain alongside the tag ID; Cloudflare shipped a one-click integration free on all plans, with early testers reporting an average 11% uplift in data signals. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-05-07-tag-coverage-suggested-label-removed/ https://gadschangehistory.com/changes/2025-05-07-tag-coverage-suggested-label-removed/ Wed, 07 May 2025 12:00:00 GMT Google Tag & Tag ManagerReporting & UI Detected pages are included in the Tag coverage summary without a 'Suggested' label, and pages with no tagging signals for 60 days are removed automatically. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-04-04-tag-diagnostics-new-alerts/ https://gadschangehistory.com/changes/2025-04-04-tag-diagnostics-new-alerts/ Fri, 04 Apr 2025 12:00:00 GMT Google Tag & Tag ManagerMeasurement New diagnostics flag when a CDN such as Cloudflare is detected without first-party mode, when the gtag config command is missing, and when pages have no Google tag; some alerts can now be dismissed. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-03-19-first-party-mode-cloudflare-beta/ https://gadschangehistory.com/changes/2025-03-19-first-party-mode-cloudflare-beta/ Wed, 19 Mar 2025 12:00:00 GMT Google Tag & Tag ManagerLaunch Advertisers can configure first-party mode (later renamed Google tag gateway for advertisers) by connecting a Cloudflare account directly from Google tag or Tag Manager settings, routing tag traffic through their own domain. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-03-10-gtm-auto-load-google-tag-april-2025/ https://gadschangehistory.com/changes/2025-03-10-gtm-auto-load-google-tag-april-2025/ Mon, 10 Mar 2025 12:00:00 GMT Google Tag & Tag ManagerMeasurement Effective Apr 10, 2025. Containers with Google Ads or Floodlight tags load a Google tag first (with the tag's full configured settings) before sending events. Because the auto-loaded tag inherits settings, user-provided data collection can activate where the Google tag allows it and enhanced conversions are on. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-03-04-google-tag-service-workers-sgtm/ https://gadschangehistory.com/changes/2025-03-04-google-tag-service-workers-sgtm/ Tue, 04 Mar 2025 12:00:00 GMT Google Tag & Tag ManagerMeasurement Where available, the Google tag now uses service workers to transmit data to server-side Tag Manager endpoints, improving performance and measurement reliability. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2024-11-07-gtm-conversion-linker-local-storage/ https://gadschangehistory.com/changes/2024-11-07-gtm-conversion-linker-local-storage/ Thu, 07 Nov 2024 12:00:00 GMT Google Tag & Tag ManagerMeasurement The change improves persistence of gclid and related click identifiers for conversion measurement. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2024-10-11-tag-diagnostics-new-checks/ https://gadschangehistory.com/changes/2024-10-11-tag-diagnostics-new-checks/ Fri, 11 Oct 2024 12:00:00 GMT Google Tag & Tag ManagerMeasurement A new 'No recent data' tag quality status appears when the Google tag has not been detected for 48 hours. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2024-10-09-gtm-first-party-mode-cloudflare/ https://gadschangehistory.com/changes/2024-10-09-gtm-first-party-mode-cloudflare/ Wed, 09 Oct 2024 12:00:00 GMT Google Tag & Tag ManagerLaunch A new option served the Google tag through the site's own domain using Cloudflare; automated setup with Cloudflare followed in Tag Manager on December 10, 2024. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2024-09-19-gtm-service-worker/ https://gadschangehistory.com/changes/2024-09-19-gtm-service-worker/ Thu, 19 Sep 2024 12:00:00 GMT Google Tag & Tag ManagerMeasurement Sites with a Content Security Policy needed to allow the service worker to load. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2024-08-28-gtm-consent-mode-override/ https://gadschangehistory.com/changes/2024-08-28-gtm-consent-mode-override/ Wed, 28 Aug 2024 12:00:00 GMT Google Tag & Tag ManagerMeasurement The setting overrides on-page defaults and sets consent to denied for chosen regions, helping CMP setups where sequencing the default command is difficult. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2024-07-02-gtm-ie-support-ended/ https://gadschangehistory.com/changes/2024-07-02-gtm-ie-support-ended/ Tue, 02 Jul 2024 12:00:00 GMT Google Tag & Tag ManagerDeprecation Effective Jul 15, 2024. Scripts might still run, but Google stopped testing or fixing issues on Internet Explorer. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2024-06-27-tag-diagnostics/ https://gadschangehistory.com/changes/2024-06-27-tag-diagnostics/ Thu, 27 Jun 2024 12:00:00 GMT Google Tag & Tag ManagerLaunch A new tool surfaced issues with website tags and how to fix them, accessible from Google tag settings and the Tag Manager landing page when issues are detected. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2024-03-06-consent-mode-v2-eea-enforcement/ https://gadschangehistory.com/changes/2024-03-06-consent-mode-v2-eea-enforcement/ Wed, 06 Mar 2024 12:00:00 GMT Google Tag & Tag ManagerPolicy From March 2024 Google required ad_user_data and ad_personalization consent signals for new EEA users to be eligible for remarketing, audience sharing and personalized advertising across Google Ads, GA4 audiences and Google Marketing Platform, coinciding with Digital Markets Act compliance. Source: https://developers.google.com/tag-platform/security/guides/consent — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-11-28-consent-mode-v2-introduced/ https://gadschangehistory.com/changes/2023-11-28-consent-mode-v2-introduced/ Tue, 28 Nov 2023 12:00:00 GMT Google Tag & Tag ManagerPolicy Effective Mar 6, 2024. Google updated consent mode in November 2023 to add two parameters, ad_user_data and ad_personalization, alongside ad_storage and analytics_storage, and said advertisers using audiences or personalized ads for EEA users would need to send them from March 2024 under the EU user consent policy and the Digital Markets Act. Source: https://developers.google.com/tag-platform/security/guides/consent — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-10-25-tag-assistant-session-export/ https://gadschangehistory.com/changes/2023-10-25-tag-assistant-session-export/ Wed, 25 Oct 2023 12:00:00 GMT Google Tag & Tag ManagerReporting & UI Users could share debug sessions to triage tag issues. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-10-19-gtm-server-proxy-routing/ https://gadschangehistory.com/changes/2023-10-19-gtm-server-proxy-routing/ Thu, 19 Oct 2023 12:00:00 GMT Google Tag & Tag ManagerMeasurement Proxy routing required Docker image version 2.2.0 or later. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-09-06-gtm-cloud-retail-tag/ https://gadschangehistory.com/changes/2023-09-06-gtm-cloud-retail-tag/ Wed, 06 Sep 2023 12:00:00 GMT Google Tag & Tag ManagerLaunch Server-side Tag Manager could record user events for Google Cloud Retail (Recommendations AI). Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-09-05-google-tag-in-tag-manager/ https://gadschangehistory.com/changes/2023-09-05-google-tag-in-tag-manager/ Tue, 05 Sep 2023 12:00:00 GMT Google Tag & Tag ManagerLaunch Tag Manager gained a Google tag (gtag.js) tag type. Existing GA4 configuration tags were converted automatically to Google tags with new settings variables, and Configuration settings and Event settings variables let users reuse parameters across tags. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-08-24-gtm-transformations-tag-types/ https://gadschangehistory.com/changes/2023-08-24-gtm-transformations-tag-types/ Thu, 24 Aug 2023 12:00:00 GMT Google Tag & Tag ManagerMeasurement Transformations no longer had to be attached tag by tag. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-06-13-gtm-server-google-signals/ https://gadschangehistory.com/changes/2023-06-13-gtm-server-google-signals/ Tue, 13 Jun 2023 12:00:00 GMT Google Tag & Tag ManagerMeasurement Google signals could be enabled for the GA4 tag running in server-side Tag Manager. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-06-07-gtm-transformations/ https://gadschangehistory.com/changes/2023-06-07-gtm-transformations/ Wed, 07 Jun 2023 12:00:00 GMT Google Tag & Tag ManagerLaunch Transformations let users explicitly allow event data for specific tags, augment events by editing or adding parameters, and redact incoming data before tags process it. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-06-06-gtm-server-regex-table/ https://gadschangehistory.com/changes/2023-06-06-gtm-server-regex-table/ Tue, 06 Jun 2023 12:00:00 GMT Google Tag & Tag ManagerAPI & Tools Server containers on Docker image 2.0.0 or later could use the Regex Table variable and createRegex/testRegex APIs. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-04-18-gtm-server-geo-first-party/ https://gadschangehistory.com/changes/2023-04-18-gtm-server-geo-first-party/ Tue, 18 Apr 2023 12:00:00 GMT Google Tag & Tag ManagerMeasurement Enabled features such as advanced consent mode without passing the user's IP address to Google. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-04-06-gtm-server-pause-tags/ https://gadschangehistory.com/changes/2023-04-06-gtm-server-pause-tags/ Thu, 06 Apr 2023 12:00:00 GMT Google Tag & Tag ManagerMeasurement Server-side Tag Manager gained the ability to pause tags, matching web containers. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-03-27-gtm-server-regional-data-centers/ https://gadschangehistory.com/changes/2023-03-27-gtm-server-regional-data-centers/ Mon, 27 Mar 2023 12:00:00 GMT Google Tag & Tag ManagerMeasurement The Google Analytics: GA4 tag in server containers routed data regionally, matching client-side regional collection. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-03-24-gtm-floodlight-revenue-encryption/ https://gadschangehistory.com/changes/2023-03-24-gtm-floodlight-revenue-encryption/ Fri, 24 Mar 2023 12:00:00 GMT Google Tag & Tag ManagerMeasurement Revenue values set in the server container were encrypted, and Floodlight Counter and Sales tags accepted custom event parameters prefixed x-dc-. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-03-22-gtm-ua-client-removed/ https://gadschangehistory.com/changes/2023-03-22-gtm-ua-client-removed/ Wed, 22 Mar 2023 12:00:00 GMT Google Tag & Tag ManagerDeprecation The Google Analytics: Universal Analytics client remained available for manual setup but was dropped from new server containers ahead of the UA sunset. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-03-13-gtm-floodlight-user-provided-data/ https://gadschangehistory.com/changes/2023-03-13-gtm-floodlight-user-provided-data/ Mon, 13 Mar 2023 12:00:00 GMT Google Tag & Tag ManagerMeasurement Floodlight tags in server containers could send user-provided data for enhanced conversions. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2023-02-22-gtm-tag-assistant-untagged-pages/ https://gadschangehistory.com/changes/2023-02-22-gtm-tag-assistant-untagged-pages/ Wed, 22 Feb 2023 12:00:00 GMT Google Tag & Tag ManagerMeasurement Browsing to a page in Tag Assistant added it to the coverage summary to help find tagging gaps. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2022-11-07-gtm-server-compression/ https://gadschangehistory.com/changes/2022-11-07-gtm-server-compression/ Mon, 07 Nov 2022 12:00:00 GMT Google Tag & Tag ManagerMeasurement Server containers began compressing traffic to improve latency, and Google added a guide for running server-side tagging on Cloud Run. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2022-08-29-gtm-server-ads-conversion-value/ https://gadschangehistory.com/changes/2022-08-29-gtm-server-ads-conversion-value/ Mon, 29 Aug 2022 12:00:00 GMT Google Tag & Tag ManagerMeasurement Server-side Tag Manager's Google Ads Conversion Tracking tag gained an explicit Conversion Value field. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2022-08-17-gtm-tag-coverage-summary/ https://gadschangehistory.com/changes/2022-08-17-gtm-tag-coverage-summary/ Wed, 17 Aug 2022 12:00:00 GMT Google Tag & Tag ManagerLaunch A new Tag coverage summary in the Google tag settings let users quickly see which pages of a website were tagged. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2022-08-02-google-tag-launch/ https://gadschangehistory.com/changes/2022-08-02-google-tag-launch/ Tue, 02 Aug 2022 12:00:00 GMT Google Tag & Tag ManagerLaunch Google rebranded the global site tag as the Google tag: one tag that can serve multiple Google Ads and Analytics accounts, with centralized settings screens in Google Ads and Analytics, codeless event configuration and CMS installs. Existing gtag.js implementations were converted automatically. Source: https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2022-04-14-gtm-server-usage-data/ https://gadschangehistory.com/changes/2022-04-14-gtm-server-usage-data/ Thu, 14 Apr 2022 12:00:00 GMT Google Tag & Tag ManagerPolicy Google stated that server-side tagging may collect aggregate data on how the service is used and which tags are deployed to improve and protect the service, without sharing it with other Google products absent consent. Source: https://support.google.com/tagmanager/answer/4620708 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com