Adform became the first European-headquartered ChatGPT Ads technology partner

Adform gained ChatGPT Ads access for its clients, becoming the first European-headquartered technology partner on a roster that had been North America-centric: Adobe, Criteo, Kargo, Pacvue and StackAdapt. European advertisers can now buy and measure ChatGPT campaigns alongside their other activity in one platform.

ChatGPT Ads reached more than 40 markets by September 2026, including 31 European markets activated on August 24, 2026, plus the US, UK, Canada, India, Brazil, Mexico, Japan and South Korea. European advertisers still work with narrower targeting than US ones: selection draws only on conversation topic, general location and device type, with no personalised signals from past conversations or stored memories. Adform's Chief Growth Officer Stefan Sommer said advertisers can connect ChatGPT-driven conversions with their other Adform campaigns.