Amazon Ads began piloting ChatGPT Ads inventory through Amazon DSP for select U.S. advertisers
- Date
- Sep 10, 2026
- Effective
- Sep 10, 2026
- Regions
- US
- Primary source
- Amazon Ads
Amazon Ads and OpenAI launched a pilot letting select U.S. advertisers extend Amazon DSP campaigns into ChatGPT, with Delta Vacations among the first. Amazon manages setup and optimization while OpenAI's system controls delivery and placement; inventory is available on CPC and CPM bases, including product feed ads.
- Reporting covers impressions, clicks, cost per result, CPM and CPC; no attribution or deduplication details were disclosed.
Sources
- open_in_newAmazon Ads announces new integration with ChatGPTAmazon Ads · Sep 10, 2026
- open_in_newAmazon pilots ChatGPT Ads through its DSPSearch Engine Land · Sep 10, 2026
- open_in_newAmazon Ads gains a ChatGPT ad surface as Delta Vacations tests firstPPC Land · Sep 10, 2026
- open_in_newAmazon brings its DSP to OpenAI's ChatGPT adsDigiday · Sep 10, 2026
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