https://gadschangehistory.com/?product=Google%20Analytics&range=alltime Changes to Google Analytics, from Google Ads Change History. en-us info@brandonmangan.com (Brandon Mangan) Fri, 11 Sep 2026 07:48:19 GMT https://gadschangehistory.com/changes/2026-09-02-ga4-zero-traffic-september-1-bug/ https://gadschangehistory.com/changes/2026-09-02-ga4-zero-traffic-september-1-bug/ Wed, 02 Sep 2026 12:00:00 GMT Google AnalyticsReporting & UI Dana DiTomaso flagged on LinkedIn that GA4 reports displayed no data for Sept 1 (and late Aug 31) across client accounts. Google had not confirmed the issue at publication. Source: https://searchengineland.com/google-analytics-showing-zero-traffic-on-september-1st-486448 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-11-ga4-custom-conversion-lookback-windows/ https://gadschangehistory.com/changes/2026-08-11-ga4-custom-conversion-lookback-windows/ Tue, 11 Aug 2026 12:00:00 GMT Google AnalyticsMeasurement Conversion window configuration under Advertising > Conversion management > Settings now accepts any integer click-through window from 1 to 90 days (previously preset values) and engaged-view windows from 1 to 30 days (previously fixed at 3), letting advertisers align attribution with their sales cycle. Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-10-ga4-campaign-data-import-validation-report/ https://gadschangehistory.com/changes/2026-08-10-ga4-campaign-data-import-validation-report/ Mon, 10 Aug 2026 12:00:00 GMT Google AnalyticsReporting & UI A validation report compares non-Google campaign data with imported campaign data to identify campaigns missing cost, clicks or impressions and review past imports. Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-30-ga4-aggregate-parameter-diagnostic/ https://gadschangehistory.com/changes/2026-07-30-ga4-aggregate-parameter-diagnostic/ Thu, 30 Jul 2026 12:00:00 GMT Google AnalyticsMeasurement Properties missing aggregate identifiers receive a diagnostic listing the affected URLs and how to fix them, since these parameters now underpin paid-traffic attribution when click IDs are unavailable. Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-28-ga4-campaign-data-import-currency-required/ https://gadschangehistory.com/changes/2026-07-28-ga4-campaign-data-import-currency-required/ Tue, 28 Jul 2026 12:00:00 GMT Google AnalyticsMeasurement Uploads of cost data must map a currency column or set a single fixed currency so reporting stays accurate if the property currency changes. Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-13-ga4-admob-linking/ https://gadschangehistory.com/changes/2026-07-13-ga4-admob-linking/ Mon, 13 Jul 2026 12:00:00 GMT Google AnalyticsLaunch App properties can manage links between app data streams and AdMob apps directly in Analytics Admin (requires Admin/Editor in Analytics and Administrator in AdMob). Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-18-admin-api-update-reporting-identity/ https://gadschangehistory.com/changes/2026-06-18-admin-api-update-reporting-identity/ Thu, 18 Jun 2026 12:00:00 GMT Google AnalyticsAPI & Tools Developers can now update a property's reporting identity via the Admin API v1alpha, and PropertySummary exposes a can_edit flag indicating whether the caller may edit property settings. Source: https://developers.google.com/analytics/devguides/config/admin/v1/changelog — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-11-ga4-source-group-field/ https://gadschangehistory.com/changes/2026-06-11-ga4-source-group-field/ Thu, 11 Jun 2026 12:00:00 GMT Google AnalyticsReporting & UI Source grouping consolidates variant source values (e.g. Facebook, Instagram, TikTok) into single reporting values and improves Source Platform classifications, including emerging sources such as ChatGPT; applies retroactively to historical data. Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-11-ga4-hostname-data-filter/ https://gadschangehistory.com/changes/2026-06-11-ga4-hostname-data-filter/ Thu, 11 Jun 2026 12:00:00 GMT Google AnalyticsMeasurement A new Data Filter type excludes events by hostname, helping properties keep spam or staging-domain traffic out of reports. Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-08-ga4-google-business-profile-linking/ https://gadschangehistory.com/changes/2026-06-08-ga4-google-business-profile-linking/ Mon, 08 Jun 2026 12:00:00 GMT Google AnalyticsLaunch Properties can link Google Business Profiles in Admin to import interactions, calls, bookings, directions, website clicks, messages and menu metrics on a rolling six-month window. Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-20-ga360-meridian-integration-announced/ https://gadschangehistory.com/changes/2026-05-20-ga360-meridian-integration-announced/ Wed, 20 May 2026 12:00:00 GMT Google AnalyticsLaunch At Google Marketing Live, Google said its open-source Meridian MMM is coming to Analytics 360 to unify first-party cross-channel data, measure causal performance and run predictive scenario forecasts, with Qualified Future Conversion signals from Google Ads to be integrated later. Source: https://blog.google/products/marketingplatform/analytics/meridian-google-analytics-360/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-13-ga4-ai-assistant-channel/ https://gadschangehistory.com/changes/2026-05-13-ga4-ai-assistant-channel/ Wed, 13 May 2026 12:00:00 GMT Google AnalyticsReporting & UI Traffic from AI assistants is now automatically assigned medium 'ai-assistant', campaign '(ai-assistant)' and a dedicated AI Assistant channel in Default Channel Group reports. Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-07-ga-data-manager-api-server-events/ https://gadschangehistory.com/changes/2026-05-07-ga-data-manager-api-server-events/ Thu, 07 May 2026 12:00:00 GMT Google AnalyticsAPI & Tools The Data Manager API can now send recommended and custom events directly to web and app data streams in a Google Analytics property, offering an alternative to Measurement Protocol (reserved events excluded). Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-04-ga-data-api-conversion-reporting-alpha/ https://gadschangehistory.com/changes/2026-05-04-ga-data-api-conversion-reporting-alpha/ Mon, 04 May 2026 12:00:00 GMT Google AnalyticsAPI & Tools The Data API v1alpha runReport can now return data from the Advertising > Conversion performance report, giving programmatic access to the same paid and organic conversion data shown in the UI (availability varies by property). Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-29-ga4-task-assistant/ https://gadschangehistory.com/changes/2026-04-29-ga4-task-assistant/ Wed, 29 Apr 2026 12:00:00 GMT Google AnalyticsReporting & UI Task Assistant groups recommended setup tasks into categories (connect accounts, enhance reporting, fix data issues) that users can complete or skip. Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-23-ga-data-api-conversion-reporting/ https://gadschangehistory.com/changes/2026-04-23-ga-data-api-conversion-reporting/ Thu, 23 Apr 2026 12:00:00 GMT Google AnalyticsReporting & UI runReport in the Data API v1alpha can now return the Advertising > Conversion performance report, with a ConversionSpec to filter by conversion action IDs and choose DATA_DRIVEN or LAST_CLICK attribution, and getMetadata exposes conversion metadata and section compatibility. Availability is being expanded property by property. Source: https://developers.google.com/analytics/devguides/reporting/data/v1/changelog — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-16-ga-data-controls-consent-mode-single-control/ https://gadschangehistory.com/changes/2026-04-16-ga-data-controls-consent-mode-single-control/ Thu, 16 Apr 2026 12:00:00 GMT Google AnalyticsPolicy Effective Jun 15, 2026. From June 15, 2026, for Analytics properties linked to Google Ads, the consent mode ad_storage signal alone controls whether Google Ads cookies and IDs are collected; the Google signals setting only governs association of Analytics data with signed-in users for reporting. Later in 2026 ad_personalization will exclusively control personalization, and encrypted IP addresses will flow to linked Ads accounts under Ads terms. Source: https://support.google.com/analytics/answer/17016975 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-14-admin-api-user-provided-data-settings/ https://gadschangehistory.com/changes/2026-04-14-admin-api-user-provided-data-settings/ Tue, 14 Apr 2026 12:00:00 GMT Google AnalyticsAPI & Tools Developers can now read a property's user-provided data collection settings via the Admin API. Source: https://developers.google.com/analytics/devguides/config/admin/v1/changelog — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-02-10-ga4-generated-insights-home-page/ https://gadschangehistory.com/changes/2026-02-10-ga4-generated-insights-home-page/ Tue, 10 Feb 2026 12:00:00 GMT Google AnalyticsReporting & UI The Home page displays AI-generated summaries of the three most important changes since the user's last visit, including configuration updates, anomalies and seasonality. Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-01-16-ga4-web-conversion-management-google-ads-beta/ https://gadschangehistory.com/changes/2026-01-16-ga4-web-conversion-management-google-ads-beta/ Fri, 16 Jan 2026 12:00:00 GMT Google AnalyticsMeasurement Google Ads customers can now adjust conversion attribution settings independently per conversion in Analytics, reducing reporting discrepancies between Ads and Analytics, with new cross-channel reporting features and dimension filters. Availability varies by property. Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-01-16-ga4-cross-channel-budgeting-beta/ https://gadschangehistory.com/changes/2026-01-16-ga4-cross-channel-budgeting-beta/ Fri, 16 Jan 2026 12:00:00 GMT Google AnalyticsBidding & Budget Cross-channel budgeting lets advertisers track paid-channel pacing against KPIs with projection plans and model ROI at different budget levels with scenario plans; requires a linked Google Ads account and is planning-only (does not change spend). Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-01-16-ga4-conversion-attribution-analysis-report-beta/ https://gadschangehistory.com/changes/2026-01-16-ga4-conversion-attribution-analysis-report-beta/ Fri, 16 Jan 2026 12:00:00 GMT Google AnalyticsReporting & UI A new Advertising-section report shows the full value of channels across the customer journey via an Assisted conversions view (undervalued upper-funnel channels) and a funnel view classifying touchpoints as Early, Mid or Late. Source: https://support.google.com/analytics/answer/9164320 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-12-12-analytics-advisor-launched/ https://gadschangehistory.com/changes/2025-12-12-analytics-advisor-launched/ Fri, 12 Dec 2025 12:00:00 GMT Google AnalyticsLaunch Analytics Advisor went live in Google Analytics: an agentic conversational assistant powered by Gemini that surfaces insights, generates visualizations, diagnoses performance changes and guides configuration, accessible from the top-right icon or search box in English-language properties. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-12-01-ga4-high-value-disengaged-purchaser-audiences/ https://gadschangehistory.com/changes/2025-12-01-ga4-high-value-disengaged-purchaser-audiences/ Mon, 01 Dec 2025 12:00:00 GMT Google AnalyticsTargeting & Audiences Two new suggested audiences (High-Value Purchasers by purchases or LTV with a new percentile field, and Disengaged Purchasers by days since last purchase) can be built and exported to Google Ads for lifecycle marketing. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-12-01-ga4-display-dynamic-remarketing/ https://gadschangehistory.com/changes/2025-12-01-ga4-display-dynamic-remarketing/ Mon, 01 Dec 2025 12:00:00 GMT Google AnalyticsTargeting & Audiences Properties with ecommerce event collection can now power Google Ads display dynamic remarketing from Analytics, so personalized ads show products and services users viewed on the site. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-11-19-ga4-cost-data-import-renamed-campaign-data-import/ https://gadschangehistory.com/changes/2025-11-19-ga4-cost-data-import-renamed-campaign-data-import/ Wed, 19 Nov 2025 12:00:00 GMT Google AnalyticsReporting & UI The feature was renamed to reflect that it imports campaign-level attributes and metrics from non-Google platforms; functionality did not change. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-11-12-analytics-advisor-announced/ https://gadschangehistory.com/changes/2025-11-12-analytics-advisor-announced/ Wed, 12 Nov 2025 12:00:00 GMT Google AnalyticsLaunch Google announced Analytics Advisor (alongside Ads Advisor): an in-product conversational AI that answers questions about property performance, runs key-driver analysis on changes, and gives step-by-step guidance, launching in early December 2025 for English-language GA Standard and 360 properties. Source: https://blog.google/products/ads-commerce/ads-advisor-and-analytics-advisor/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-11-05-ga4-upd-no-longer-reporting-identity/ https://gadschangehistory.com/changes/2025-11-05-ga4-upd-no-longer-reporting-identity/ Wed, 05 Nov 2025 12:00:00 GMT Google AnalyticsMeasurement User-provided data (UPD) now focuses on activation and Google Ads conversions, improving enhanced conversions and Customer Match audiences, and is no longer used as an identifier for reporting identity. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-11-05-ga4-upd-new-infrastructure/ https://gadschangehistory.com/changes/2025-11-05-ga4-upd-new-infrastructure/ Wed, 05 Nov 2025 12:00:00 GMT Google AnalyticsMeasurement New UPD infrastructure is live for new customers without feature degradation; early adopters on the old infrastructure may see degradation until they are migrated in Q2 2026. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-10-07-ga4-meta-tiktok-cost-data-import/ https://gadschangehistory.com/changes/2025-10-07-ga4-meta-tiktok-cost-data-import/ Tue, 07 Oct 2025 12:00:00 GMT Google AnalyticsLaunch Advertisers can connect Meta and TikTok ad accounts to import cost automatically into GA4 cross-channel reporting, the two largest non-Google platforms added to the integration list. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-10-02-ga4-user-id-diagnostics/ https://gadschangehistory.com/changes/2025-10-02-ga4-user-id-diagnostics/ Thu, 02 Oct 2025 12:00:00 GMT Google AnalyticsMeasurement A new diagnostic flags common User-ID implementation problems and provides guidance on fixes. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-10-02-ga4-benchmarking-unnormalized-metrics/ https://gadschangehistory.com/changes/2025-10-02-ga4-benchmarking-unnormalized-metrics/ Thu, 02 Oct 2025 12:00:00 GMT Google AnalyticsReporting & UI Benchmarking now supports about 20 additional absolute-number metrics, estimated by comparing active-user counts with peer groups, in addition to existing normalized rates. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-09-26-ga4-pinterest-cost-data-import/ https://gadschangehistory.com/changes/2025-09-26-ga4-pinterest-cost-data-import/ Fri, 26 Sep 2025 12:00:00 GMT Google AnalyticsLaunch Pinterest advertising cost can now be imported automatically into GA4 cross-channel reporting. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-09-24-google-ads-ga-linking-recommendation/ https://gadschangehistory.com/changes/2025-09-24-google-ads-ga-linking-recommendation/ Wed, 24 Sep 2025 12:00:00 GMT Google AnalyticsReporting & UI A recommendation on the Google Ads Campaigns page identifies unlinked Analytics properties and offers one-click linking; Google says linked advertisers see on average a 23% increase in conversions and 10% reduction in cost. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-09-17-ga4-snap-cost-data-import/ https://gadschangehistory.com/changes/2025-09-17-ga4-snap-cost-data-import/ Wed, 17 Sep 2025 12:00:00 GMT Google AnalyticsLaunch Snapchat advertising cost can now be imported automatically into GA4 cross-channel reporting. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-08-25-ga4-ecommerce-dimensions-in-reports/ https://gadschangehistory.com/changes/2025-08-25-ga4-ecommerce-dimensions-in-reports/ Mon, 25 Aug 2025 12:00:00 GMT Google AnalyticsReporting & UI Ecommerce dimensions and metrics are now available in report secondary dimensions, filters, comparisons and customization, with fuller match-type support in ecommerce filters. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-08-20-admin-api-reporting-identity-ua-methods-removed/ https://gadschangehistory.com/changes/2025-08-20-admin-api-reporting-identity-ua-methods-removed/ Wed, 20 Aug 2025 12:00:00 GMT Google AnalyticsAPI & Tools Admin API v1alpha gained GetReportingIdentitySettings for reading a property's reporting identity, and removed deprecated UA-era methods such as account configuration and connected site tag operations. Source: https://developers.google.com/analytics/devguides/config/admin/v1/changelog — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-08-06-ga4-conversion-completeness-multiple-ads-accounts/ https://gadschangehistory.com/changes/2025-08-06-ga4-conversion-completeness-multiple-ads-accounts/ Wed, 06 Aug 2025 12:00:00 GMT Google AnalyticsMeasurement A data-quality improvement prevents conversions from being under-reported when a property has multiple linked Google Ads accounts that share web conversions. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-07-21-ga4-reddit-cost-data-import/ https://gadschangehistory.com/changes/2025-07-21-ga4-reddit-cost-data-import/ Mon, 21 Jul 2025 12:00:00 GMT Google AnalyticsLaunch Advertisers can connect Reddit Ads so cost, clicks and impressions are imported automatically into GA4 cross-channel reporting. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-07-21-ga4-lead-generation-reports-audiences/ https://gadschangehistory.com/changes/2025-07-21-ga4-lead-generation-reports-audiences/ Mon, 21 Jul 2025 12:00:00 GMT Google AnalyticsReporting & UI New default reports for lead generation (Lead acquisition, Lead disqualification/loss) and eight audience templates for funnel stages such as New Leads, Qualified Leads and Converted Leads help lead-gen advertisers report and build remarketing audiences. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-07-14-ga4-item-data-import-without-item-id/ https://gadschangehistory.com/changes/2025-07-14-ga4-item-data-import-without-item-id/ Mon, 14 Jul 2025 12:00:00 GMT Google AnalyticsMeasurement Item data import can import item-scoped custom dimensions keyed on other fields, which helps retailers with large catalogs enrich ecommerce reporting. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-07-01-ga4-annotations-analyst-permission/ https://gadschangehistory.com/changes/2025-07-01-ga4-annotations-analyst-permission/ Tue, 01 Jul 2025 12:00:00 GMT Google AnalyticsReporting & UI Users with the Analyst role or higher can now create, edit and delete report annotations, rather than only editors and admins. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-06-24-ga4-cost-data-import-new-sources-beta/ https://gadschangehistory.com/changes/2025-06-24-ga4-cost-data-import-new-sources-beta/ Tue, 24 Jun 2025 12:00:00 GMT Google AnalyticsLaunch The cost data import open beta added connections to Google Sheets, Amazon Redshift and S3, BigQuery, Cloud Storage, HTTPS, MySQL, PostgreSQL and Snowflake so non-Google campaign cost can flow into cross-channel reports without manual CSV uploads. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-06-23-ga4-consent-signal-ratings/ https://gadschangehistory.com/changes/2025-06-23-ga4-consent-signal-ratings/ Mon, 23 Jun 2025 12:00:00 GMT Google AnalyticsMeasurement Search Engine Land reported that GA4's consent settings now rate each data stream's consent mode implementation from Excellent to Urgent, acting as a compliance scorecard as Google tightens consent-mode enforcement for EU/UK advertisers. Source: https://searchengineland.com/google-analytics-consent-signal-ratings-457396 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-06-12-ga4-auto-key-events-lead-generation/ https://gadschangehistory.com/changes/2025-06-12-ga4-auto-key-events-lead-generation/ Thu, 12 Jun 2025 12:00:00 GMT Google AnalyticsMeasurement When the business objective for lead generation is selected, Analytics now automatically configures qualified and converted lead events as key events, streamlining setup for lead-gen advertisers. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-06-06-ga4-tag-diagnostics-in-consent-hub/ https://gadschangehistory.com/changes/2025-06-06-ga4-tag-diagnostics-in-consent-hub/ Fri, 06 Jun 2025 12:00:00 GMT Google AnalyticsMeasurement Tag Diagnostics is now surfaced inside the GA4 consent settings hub so admins can detect and fix end-user consent and data-collection errors from one place. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-06-02-ga360-subproperty-sync-custom-definitions/ https://gadschangehistory.com/changes/2025-06-02-ga360-subproperty-sync-custom-definitions/ Mon, 02 Jun 2025 12:00:00 GMT Google AnalyticsLaunch Google Analytics 360 customers can sync all custom dimensions and metrics from a source property to its subproperties, with later changes propagating automatically. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-04-24-ga4-report-snapshot-templates/ https://gadschangehistory.com/changes/2025-04-24-ga4-report-snapshot-templates/ Thu, 24 Apr 2025 12:00:00 GMT Google AnalyticsReporting & UI The Reports snapshot now supports predefined templates and an updated card library so users can quickly configure an overview tailored to their objective. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-04-24-ga4-aggregate-identifiers-attribution/ https://gadschangehistory.com/changes/2025-04-24-ga4-aggregate-identifiers-attribution/ Thu, 24 Apr 2025 12:00:00 GMT Google AnalyticsMeasurement Google Analytics now leverages aggregate identifiers (e.g. gbraid, gad_ parameters) as a fallback so paid Google Ads traffic is attributed to source, medium, campaign and channel even when the click ID cannot be used, such as when users deny ad_user_data consent. Advertisers should keep auto-tagging on and link Ads to Analytics. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-04-16-admin-api-reporting-data-annotations/ https://gadschangehistory.com/changes/2025-04-16-admin-api-reporting-data-annotations/ Wed, 16 Apr 2025 12:00:00 GMT Google AnalyticsAPI & Tools Five new Admin API v1alpha methods let developers manage report annotations programmatically, matching the annotations feature launched in the GA4 UI in March 2025. Source: https://developers.google.com/analytics/devguides/config/admin/v1/changelog — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-04-07-ga4-explore-match-types-item-scoped/ https://gadschangehistory.com/changes/2025-04-07-ga4-explore-match-types-item-scoped/ Mon, 07 Apr 2025 12:00:00 GMT Google AnalyticsReporting & UI Exploration filters now support all match types for item-scoped dimensions and additional match types for the Audience dimension. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-04-02-ga4-generated-insights-detailed-reports/ https://gadschangehistory.com/changes/2025-04-02-ga4-generated-insights-detailed-reports/ Wed, 02 Apr 2025 12:00:00 GMT Google AnalyticsReporting & UI AI-powered Generated insights now appear directly in detailed reports, explaining spikes and dips in plain language so users can understand why metrics moved without manual segmentation. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-03-31-ga4-data-not-available-value/ https://gadschangehistory.com/changes/2025-03-31-ga4-data-not-available-value/ Mon, 31 Mar 2025 12:00:00 GMT Google AnalyticsMeasurement A new '(data not available)' value appears when source and medium cannot be determined, improving attribution of Direct-vs-Cross-network traffic; reports show a warning icon when the rate is high. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-03-20-ga4-annotations/ https://gadschangehistory.com/changes/2025-03-20-ga4-annotations/ Thu, 20 Mar 2025 12:00:00 GMT Google AnalyticsReporting & UI Annotations can now be added to line charts in overview, detailed and Advertising reports so teams can mark campaign launches, site changes and other events; they can be created in Google Analytics or via the Admin API. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-03-12-ga4-percentage-values-report-tables/ https://gadschangehistory.com/changes/2025-03-12-ga4-percentage-values-report-tables/ Wed, 12 Mar 2025 12:00:00 GMT Google AnalyticsReporting & UI Detailed reports display a percentage value on every row indicating its share of the column total, making it easier to see the weight of a channel, campaign or page. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-03-12-ga4-missing-session-start-notification/ https://gadschangehistory.com/changes/2025-03-12-ga4-missing-session-start-notification/ Wed, 12 Mar 2025 12:00:00 GMT Google AnalyticsReporting & UI When a report shows a high rate of missing session_start events, GA4 now displays an icon explaining the issue and linking to resolution guidance. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-03-12-ga4-high-not-set-notification/ https://gadschangehistory.com/changes/2025-03-12-ga4-high-not-set-notification/ Wed, 12 Mar 2025 12:00:00 GMT Google AnalyticsReporting & UI Reports with elevated '(not set)' values now show an icon with an explanation of the cause and links to fixes, helping advertisers diagnose tagging or attribution gaps. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-03-07-admin-api-sales-sharing-deprecated/ https://gadschangehistory.com/changes/2025-03-07-admin-api-sales-sharing-deprecated/ Fri, 07 Mar 2025 12:00:00 GMT Google AnalyticsDeprecation Effective Jun 1, 2025. The sharingWithGoogleAnySalesEnabled parameter of getDataSharingSettings was deprecated, now always returns false, and was scheduled for removal from Admin API v1beta in June 2025. Source: https://developers.google.com/analytics/devguides/config/admin/v1/changelog — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-02-12-ga4-report-collections-templates/ https://gadschangehistory.com/changes/2025-02-12-ga4-report-collections-templates/ Wed, 12 Feb 2025 12:00:00 GMT Google AnalyticsReporting & UI Search Engine Land reported on updated GA4 report collections: up to seven collections per property, predefined templates (App Developer, Business Objectives, Games, Life Cycle, Search Console, User) that stay linked to Google updates, and a new Transaction ID dimension in the custom report builder. Source: https://support.google.com/analytics/answer/10460557 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2025-02-03-ga4-cost-data-import-required-fields/ https://gadschangehistory.com/changes/2025-02-03-ga4-cost-data-import-required-fields/ Mon, 03 Feb 2025 12:00:00 GMT Google AnalyticsMeasurement Cost data import now requires only source, medium and date; campaign_name and campaign_id became optional (but recommended for granular cross-channel reporting). Affects advertisers importing non-Google ad spend. Source: https://support.google.com/analytics/answer/13420269 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com