https://gadschangehistory.com/?product=Microsoft%20Ads&range=alltime Changes to Microsoft Ads, from Google Ads Change History. en-us info@brandonmangan.com (Brandon Mangan) Fri, 11 Sep 2026 07:48:19 GMT https://gadschangehistory.com/changes/2026-09-04-xbox-dash-ad-rules-rewritten/ https://gadschangehistory.com/changes/2026-09-04-xbox-dash-ad-rules-rewritten/ Fri, 04 Sep 2026 12:00:00 GMT Microsoft AdsPolicy Ads for US credit cards, crypto, NFTs, real estate, legal services, weight loss and other categories are barred from Xbox Dash; non-endemic campaigns need a gaming tie-in and landing experience, and Xbox Store placements are limited to games, accessories and eligible apps. Source: https://ppcnewsfeed.com/ppc-news/2026-09/microsoft-rewrites-xbox-dash-ad-rules/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-09-01-ai-max-text-guidelines-renamed-guardrails/ https://gadschangehistory.com/changes/2026-09-01-ai-max-text-guidelines-renamed-guardrails/ Tue, 01 Sep 2026 12:00:00 GMT Microsoft AdsReporting & UI The control for excluding up to 25 terms from AI-generated text assets was renamed in help documentation; functionality is unchanged. Source: https://ppcnewsfeed.com/ppc-news/2026-09/microsoft-renames-ai-max-text-guidelines-text-guardrails/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-31-pmax-search-terms-in-search-term-report/ https://gadschangehistory.com/changes/2026-08-31-pmax-search-terms-in-search-term-report/ Mon, 31 Aug 2026 12:00:00 GMT Microsoft AdsReporting & UI PMax queries appear in both reports to improve discoverability and cross-account reporting. Source: https://about.ads.microsoft.com/en/blog/post/august-2026/ai-max-for-search-and-other-product-news-for-august-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-30-redesigned-navigation-tables-preview/ https://gadschangehistory.com/changes/2026-08-30-redesigned-navigation-tables-preview/ Sun, 30 Aug 2026 12:00:00 GMT Microsoft AdsReporting & UI A new platform design with redesigned navigation and improved tables is rolling out incrementally with an in-product notice; advertisers can revert to the classic experience and Microsoft says the preview may change before GA. Source: https://ppcnewsfeed.com/ppc-news/2026-08/microsoft-unveils-redesigned-navigation-tables/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-29-crypto-exchange-ads-australia-brazil/ https://gadschangehistory.com/changes/2026-08-29-crypto-exchange-ads-australia-brazil/ Sat, 29 Aug 2026 12:00:00 GMT Microsoft AdsPolicy Finance policies were updated to permit compliant crypto exchanges in Australia and Brazil. Source: https://ppcnewsfeed.com/ppc-news/2026-08/microsoft-allows-cryptocurrency-ads-australia-brazil/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-27-pmax-product-url-campaign-level-tracking/ https://gadschangehistory.com/changes/2026-08-27-pmax-product-url-campaign-level-tracking/ Thu, 27 Aug 2026 12:00:00 GMT Microsoft AdsMeasurement Help documentation added support for dynamic parameters such as {AdGroup} in tracking templates so asset group values populate UTMs on product URLs. Source: https://ppcnewsfeed.com/ppc-news/2026-08/microsoft-advertising-documents-campaign-level-tracking-pmax-product/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-27-aggregate-campaign-delivery-status/ https://gadschangehistory.com/changes/2026-08-27-aggregate-campaign-delivery-status/ Thu, 27 Aug 2026 12:00:00 GMT Microsoft AdsReporting & UI A single Delivery column status shows the highest-priority problem, links to diagnostics and lets users fix issues such as paused status or budget inline, updating without refresh. Source: https://ppcnewsfeed.com/ppc-news/2026-08/microsoft-advertising-aggregate-campaign-delivery-status/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-26-dual-id-account-linking/ https://gadschangehistory.com/changes/2026-08-26-dual-id-account-linking/ Wed, 26 Aug 2026 12:00:00 GMT Microsoft AdsPolicy Effective Aug 26, 2026. New link requests must supply the manager account number plus manager account ID (manager links) or manager account number plus account number (account links) to prevent fraudulent linking. API enforcement began August 26 with UI rollout through September 22, 2026. Source: https://about.ads.microsoft.com/en/blog/post/august-2026/ai-max-for-search-and-other-product-news-for-august-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-21-max-cpc-removed-new-campaigns/ https://gadschangehistory.com/changes/2026-08-21-max-cpc-removed-new-campaigns/ Fri, 21 Aug 2026 12:00:00 GMT Microsoft AdsBidding & Budget Effective Oct 1, 2026. New standalone campaigns on those strategies can no longer set a Max CPC cap; existing campaigns keep it and portfolio strategies, target impression share and eCPC are unaffected. Microsoft encouraged experiments removing Max CPC from existing campaigns. Source: https://about.ads.microsoft.com/en/blog/post/august-2026/ai-max-for-search-and-other-product-news-for-august-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-19-government-services-policy-third-parties/ https://gadschangehistory.com/changes/2026-08-19-government-services-policy-third-parties/ Wed, 19 Aug 2026 12:00:00 GMT Microsoft AdsPolicy Effective Aug 19, 2026. Authorized third-party providers can advertise government services after pre-approval, must disclose non-government status and itemize fees; aggregators, affiliates and lead-gen advertisers are prohibited. Source: https://ppcnewsfeed.com/ppc-news/2026-08/microsoft-advertising-rewrites-government-services-policy/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-19-brazil-gambling-licensing-rules/ https://gadschangehistory.com/changes/2026-08-19-brazil-gambling-licensing-rules/ Wed, 19 Aug 2026 12:00:00 GMT Microsoft AdsPolicy Effective Aug 19, 2026. Online casinos, sports betting and daily fantasy in Brazil must be licensed and locally operated, use .bet.br domains, and affiliates need NRA licensing; state lotteries cannot target outside their state. Source: https://ppcnewsfeed.com/ppc-news/2026-08/microsoft-tightens-brazil-gambling-rules/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-19-ai-max-for-search-ga/ https://gadschangehistory.com/changes/2026-08-19-ai-max-for-search-ga/ Wed, 19 Aug 2026 12:00:00 GMT Microsoft AdsLaunch Search term matching, text customization and final URL expansion became available in every account, enabled by default on new campaigns and switchable off any time; Microsoft cited at least 8% more conversions in tests and 101% higher engagement for ads in Copilot. Source: https://about.ads.microsoft.com/en/blog/post/august-2026/reimagining-search-campaigns-for-the-ai-era-with-ai-max — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-18-conversions-api-beta-docs/ https://gadschangehistory.com/changes/2026-08-18-conversions-api-beta-docs/ Tue, 18 Aug 2026 12:00:00 GMT Microsoft AdsMeasurement The UET Conversion API (capi.uet.microsoft.com) accepts website, CRM, offline and app events server-to-server alongside UET; access is granted per account through account teams or support, with no GA date given. Source: https://learn.microsoft.com/en-us/advertising/guides/uet-conversion-api-integration?view=bingads-13 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-16-bing-large-image-assets-test/ https://gadschangehistory.com/changes/2026-08-16-bing-large-image-assets-test/ Sun, 16 Aug 2026 12:00:00 GMT Microsoft AdsCreative & Assets Enlarged image assets appeared next to some Bing search ads in a test spotted by Sachin Patel. Source: https://ppcnewsfeed.com/ppc-news/2026-08/bing-tests-large-image-assets-search-ads/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-07-bulk-edit-disapproved-assets/ https://gadschangehistory.com/changes/2026-08-07-bulk-edit-disapproved-assets/ Fri, 07 Aug 2026 12:00:00 GMT Microsoft AdsReporting & UI Disapproved or policy-limited text and image assets can be filtered, reviewed with rejection reasons, and edited or appealed in bulk. Source: https://about.ads.microsoft.com/en/blog/post/august-2026/ai-max-for-search-and-other-product-news-for-august-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-06-pmax-age-gender-targeting/ https://gadschangehistory.com/changes/2026-08-06-pmax-age-gender-targeting/ Thu, 06 Aug 2026 12:00:00 GMT Microsoft AdsTargeting & Audiences Effective Sep 8, 2026. Performance Max campaigns can include or exclude age brackets (18-24 through 65+) and gender (Male, Female, Unknown), matching Search and Audience controls; GA on September 8, 2026 with Google import support to follow. Source: https://about.ads.microsoft.com/en/blog/post/august-2026/ai-max-for-search-and-other-product-news-for-august-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-05-excluded-content-terms-audience-ads/ https://gadschangehistory.com/changes/2026-08-05-excluded-content-terms-audience-ads/ Wed, 05 Aug 2026 12:00:00 GMT Microsoft AdsTargeting & Audiences Up to 1,000 terms can be set at account or campaign level under Tools > Content suitability, complementing website exclusion lists and category exclusions; gradual rollout. Source: https://searchengineland.com/microsoft-advertising-adds-excluded-content-terms-for-audience-ads-484352 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-08-04-api-v13-0-29-linkedin-segments-search-term-landing-page/ https://gadschangehistory.com/changes/2026-08-04-api-v13-0-29-linkedin-segments-search-term-landing-page/ Tue, 04 Aug 2026 12:00:00 GMT Microsoft AdsAPI & Tools The August 4, 2026 release added CustomLinkedInCriterion and GetLinkedInSegments, SearchTermLandingPageReportRequest, AssetGroupNegativeKeywords and other bulk entities, and Python/PHP SDK deserialization updates. Source: https://learn.microsoft.com/en-us/advertising/guides/release-notes?view=bingads-13 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-29-predictive-matching-to-search-term-matching/ https://gadschangehistory.com/changes/2026-07-29-predictive-matching-to-search-term-matching/ Wed, 29 Jul 2026 12:00:00 GMT Microsoft AdsDeprecation Microsoft's help center documented that Predictive Matching for Search campaigns is being folded into AI Max's search term matching with improved intent understanding. Source: https://ppcnewsfeed.com/ppc-news/2026-07/predictive-matching-transitioning-search-term-matching/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-27-expandable-sitelinks-test/ https://gadschangehistory.com/changes/2026-07-27-expandable-sitelinks-test/ Mon, 27 Jul 2026 12:00:00 GMT Microsoft AdsCreative & Assets Sitelinks on Bing search ads expanded automatically on scroll in a test spotted by Anthony Higman. Source: https://ppcnewsfeed.com/ppc-news/2026-07/bing-ads-introduces-expandable-sitelinks/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-27-ad-preview-hub-performance-max/ https://gadschangehistory.com/changes/2026-07-27-ad-preview-hub-performance-max/ Mon, 27 Jul 2026 12:00:00 GMT Microsoft AdsCreative & Assets Advertisers can preview auto-assembled Performance Max creative across placements, formats and devices and share view-only links; GA globally per Microsoft's August roundup. Source: https://about.ads.microsoft.com/en/blog/post/august-2026/ai-max-for-search-and-other-product-news-for-august-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-04-gambling-policy-alberta-canada/ https://gadschangehistory.com/changes/2026-07-04-gambling-policy-alberta-canada/ Sat, 04 Jul 2026 12:00:00 GMT Microsoft AdsPolicy The Gambling and Games policy was updated to allow licensed sports betting and online casino advertising in Alberta. Source: https://ppcnewsfeed.com/ppc-news/2026-07/gambling-games-ads-policy-updated-canada/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-03-neustar-customer-match-partner/ https://gadschangehistory.com/changes/2026-07-03-neustar-customer-match-partner/ Fri, 03 Jul 2026 12:00:00 GMT Microsoft AdsTargeting & Audiences Neustar joined ActionIQ, Adobe Advertising Cloud, Salesforce, Zapier and others as an integration for uploading Customer Match lists. Source: https://ppcnewsfeed.com/ppc-news/2026-06/microsoft-advertising-adds-neustar-customer-match/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-01-view-through-conversions-multimedia-ads/ https://gadschangehistory.com/changes/2026-07-01-view-through-conversions-multimedia-ads/ Wed, 01 Jul 2026 12:00:00 GMT Microsoft AdsMeasurement View-through conversion tracking now covers Multimedia ads in addition to Audience campaign ads and audience-targeted Search ads. Source: https://ppcnewsfeed.com/ppc-news/2026-07/microsoft-expands-view-through-conversions-multimedia-ads/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-01-vat-sri-lanka/ https://gadschangehistory.com/changes/2026-07-01-vat-sri-lanka/ Wed, 01 Jul 2026 12:00:00 GMT Microsoft AdsPolicy Effective Jul 1, 2026. From July 1, 2026 Microsoft Advertising collects 18% VAT from Sri Lanka accounts unless a valid VAT ID is on file. Source: https://ppcnewsfeed.com/ppc-news/2026-07/microsoft-advertising-starts-charging-vat-sri-lanka/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-07-01-healthcare-policy-restructured/ https://gadschangehistory.com/changes/2026-07-01-healthcare-policy-restructured/ Wed, 01 Jul 2026 12:00:00 GMT Microsoft AdsPolicy Effective Jul 1, 2026. The policy relabeled the online pharmacy section, consolidated European cross-border rules and added market-specific policies without changing substantive rules for prescription drugs, weight loss or supplements. Source: https://ppcnewsfeed.com/ppc-news/2026-07/microsoft-advertising-restructures-healthcare-policy/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-30-pmax-uplift-upgrade-experiments/ https://gadschangehistory.com/changes/2026-06-30-pmax-uplift-upgrade-experiments/ Tue, 30 Jun 2026 12:00:00 GMT Microsoft AdsMeasurement Uplift experiments measure incremental conversions or value from adding Performance Max alongside other campaigns; Upgrade experiments compare an existing campaign with a Performance Max version before migrating. Available under Campaigns > Experiments. Source: https://about.ads.microsoft.com/en/blog/post/august-2026/ai-max-for-search-and-other-product-news-for-august-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-22-disclaimer-layouts-rsa-pmax-audience/ https://gadschangehistory.com/changes/2026-06-22-disclaimer-layouts-rsa-pmax-audience/ Mon, 22 Jun 2026 12:00:00 GMT Microsoft AdsCreative & Assets Popup disclaimers (500 characters, native ads) open a disclosure window while inline disclaimers (80 characters) render beneath the ad, with preset labels such as Disclaimer, Disclosure, Offer Details, Safety Information and Terms Apply; guaranteed to serve on every eligible ad in the campaign. Source: https://about.ads.microsoft.com/en/blog/post/june-2026/product-explorer-in-merchant-center-and-other-product-news-for-June-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-18-gambling-policy-nigeria-tanzania/ https://gadschangehistory.com/changes/2026-06-18-gambling-policy-nigeria-tanzania/ Thu, 18 Jun 2026 12:00:00 GMT Microsoft AdsPolicy The Gambling and Games policy expanded to allow these categories in Nigeria and Tanzania. Source: https://ppcnewsfeed.com/ppc-news/2026-06/gambling-games-policy-update-nigeria-tanzania/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-17-mcp-server-open-pilot/ https://gadschangehistory.com/changes/2026-06-17-mcp-server-open-pilot/ Wed, 17 Jun 2026 12:00:00 GMT Microsoft AdsAPI & Tools The MCP server connects live account data to Microsoft 365 Copilot, ChatGPT, Claude and other assistants for reporting, audits and keyword research; read-only during the pilot. Setup, tools and use-case docs were published July 28, 2026. Source: https://about.ads.microsoft.com/en/blog/post/june-2026/building-a-new-ai-economy-that-creates-value-for-everyone — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-17-brand-agents-woocommerce/ https://gadschangehistory.com/changes/2026-06-17-brand-agents-woocommerce/ Wed, 17 Jun 2026 12:00:00 GMT Microsoft AdsLaunch WooCommerce merchants can deploy a Brand Agent in minutes; Microsoft said agents would soon be discoverable through Copilot and Bing. Source: https://about.ads.microsoft.com/en/blog/post/june-2026/building-a-new-ai-economy-that-creates-value-for-everyone — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-12-product-explorer-merchant-center/ https://gadschangehistory.com/changes/2026-06-12-product-explorer-merchant-center/ Fri, 12 Jun 2026 12:00:00 GMT Microsoft AdsReporting & UI A searchable, filterable view of the whole catalog shows which products are active, serving and performing, flags eligibility gaps and exports filtered lists; available to advertisers with fewer than 100,000 SKUs. Source: https://about.ads.microsoft.com/en/blog/post/june-2026/product-explorer-in-merchant-center-and-other-product-news-for-June-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-05-crypto-exchanges-audience-ads/ https://gadschangehistory.com/changes/2026-06-05-crypto-exchanges-audience-ads/ Fri, 05 Jun 2026 12:00:00 GMT Microsoft AdsPolicy Pre-approved crypto exchanges can use Audience ads wherever Microsoft permits crypto advertising; display and video/CTV formats remain restricted. The Financial Products policy was updated again in August to document the pilot. Source: https://searchengineland.com/microsoft-expands-audience-ads-eligibility-for-cryptocurrency-exchanges-479620 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-06-04-utm-auto-tagging-format-specific/ https://gadschangehistory.com/changes/2026-06-04-utm-auto-tagging-format-specific/ Thu, 04 Jun 2026 12:00:00 GMT Microsoft AdsMeasurement Effective Sep 2, 2026. Instead of tagging everything as bing/cpc, Microsoft applies distinct utm_source, utm_medium and campaign suffixes per format: Search bing/cpc, Audience msads/cpm, Shopping msads/cpc with a shopping suffix, Video bing_video/cpc, and Performance Max msads/crossnetwork with a cross-network suffix. No advertiser action required. Source: https://ppcnewsfeed.com/ppc-news/2026-06/microsoft-advertising-updates-utm-auto-tagging/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-19-import-center/ https://gadschangehistory.com/changes/2026-05-19-import-center/ Tue, 19 May 2026 12:00:00 GMT Microsoft AdsAPI & Tools The new Import Center adds post-import performance tips, step-by-step issue resolution, and search and filtering across imports. Source: https://about.ads.microsoft.com/en/blog/post/may-2026/new-import-center-and-other-product-news-for-may-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-19-cross-account-portfolio-bidding/ https://gadschangehistory.com/changes/2026-05-19-cross-account-portfolio-bidding/ Tue, 19 May 2026 12:00:00 GMT Microsoft AdsBidding & Budget Portfolio bid strategies can span multiple accounts under a manager account for unified optimization. Source: https://about.ads.microsoft.com/en/blog/post/may-2026/new-import-center-and-other-product-news-for-may-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-19-bid-strategy-report-average-targets/ https://gadschangehistory.com/changes/2026-05-19-bid-strategy-report-average-targets/ Tue, 19 May 2026 12:00:00 GMT Microsoft AdsReporting & UI Average target metrics are viewable at campaign, account and portfolio level; Microsoft's August roundup extended them to the campaign overview and grid. Source: https://about.ads.microsoft.com/en/blog/post/may-2026/new-import-center-and-other-product-news-for-may-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-17-gambling-policy-taiwan-belgium/ https://gadschangehistory.com/changes/2026-05-17-gambling-policy-taiwan-belgium/ Sun, 17 May 2026 12:00:00 GMT Microsoft AdsPolicy Taiwan now permits social and sweepstakes casino ads; Belgium permits casino, sports betting and fantasy sports ads on Search. Source: https://ppcnewsfeed.com/ppc-news/2026-05/microsoft-edits-gambling-games-policy-taiwan-belgium/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-15-prediction-market-ads-pilot/ https://gadschangehistory.com/changes/2026-05-15-prediction-market-ads-pilot/ Fri, 15 May 2026 12:00:00 GMT Microsoft AdsPolicy Prediction sites registered with the CFTC as Designated Contract Markets can advertise in select US states under a new pilot program. Source: https://ppcnewsfeed.com/ppc-news/2026-05/microsoft-allows-ads-prediction-sites/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-07-pmax-auction-insights-announced/ https://gadschangehistory.com/changes/2026-05-07-pmax-auction-insights-announced/ Thu, 07 May 2026 12:00:00 GMT Microsoft AdsReporting & UI Microsoft said Performance Max would get auction insights with overlap rate and outranking share to benchmark against competitors. Source: https://about.ads.microsoft.com/en/blog/post/may-2026/providing-more-transparency-for-your-performance-max-campaigns — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-07-custom-columns-all-conversion-metrics/ https://gadschangehistory.com/changes/2026-05-07-custom-columns-all-conversion-metrics/ Thu, 07 May 2026 12:00:00 GMT Microsoft AdsReporting & UI Custom columns can now use every conversion metric, segment by conversion goal name and include All Conv., CPA and ROAS, enabling LTV and AOV style calculations in the platform. Source: https://about.ads.microsoft.com/en/blog/post/may-2026/new-import-center-and-other-product-news-for-may-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-01-pmax-website-url-report-conversions/ https://gadschangehistory.com/changes/2026-05-01-pmax-website-url-report-conversions/ Fri, 01 May 2026 12:00:00 GMT Microsoft AdsReporting & UI Placement-level reporting for Performance Max now shows outcomes rather than impressions only, so advertisers can exclude weak URLs via account-level exclusion lists. Source: https://about.ads.microsoft.com/en/blog/post/may-2026/providing-more-transparency-for-your-performance-max-campaigns — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-05-01-api-v13-0-28-dual-id-billing-uet/ https://gadschangehistory.com/changes/2026-05-01-api-v13-0-28-dual-id-billing-uet/ Fri, 01 May 2026 12:00:00 GMT Microsoft AdsAPI & Tools The May 2026 release introduced the dual ID requirement for ClientLink, AISearchSetting, GetUetTagAuthKey, GetBillingGroups/UpdateBillingGroupAccounts, MSClickIdPerformanceReport and an asset-based ImageAdExtension V2 model. Source: https://learn.microsoft.com/en-us/advertising/guides/release-notes?view=bingads-13 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-26-data-driven-attribution/ https://gadschangehistory.com/changes/2026-04-26-data-driven-attribution/ Sun, 26 Apr 2026 12:00:00 GMT Microsoft AdsMeasurement DDA distributes conversion credit across the customer journey and feeds bidding; Microsoft said it would be available to all advertisers by the end of May 2026. Source: https://about.ads.microsoft.com/en/blog/post/may-2026/new-import-center-and-other-product-news-for-may-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-24-trafficking-exploitation-policy/ https://gadschangehistory.com/changes/2026-04-24-trafficking-exploitation-policy/ Fri, 24 Apr 2026 12:00:00 GMT Microsoft AdsPolicy The policy added provisions on exploitative business models, coercive relationship models and transactional international matchmaking. Source: https://ppcnewsfeed.com/ppc-news/2026-04/microsoft-updates-trafficking-exploitation-policy/ — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-21-ucp-feeds-merchant-center/ https://gadschangehistory.com/changes/2026-04-21-ucp-feeds-merchant-center/ Tue, 21 Apr 2026 12:00:00 GMT Microsoft AdsLaunch Merchant Center supports UCP feeds so AI agents can read structured product data; Shopify catalogs sync automatically in real time. Source: https://about.ads.microsoft.com/en/blog/post/april-2026/win-across-all-three-eras-of-the-web — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-21-offer-highlights-copilot/ https://gadschangehistory.com/changes/2026-04-21-offer-highlights-copilot/ Tue, 21 Apr 2026 12:00:00 GMT Microsoft AdsCreative & Assets Retailers enter highlights in Merchant Center to show differentiators such as free shipping or in-store pickup within Copilot conversations and product detail pages; available for retail in English-speaking markets with Best Buy as an early adopter. Source: https://about.ads.microsoft.com/en/blog/post/april-2026/win-across-all-three-eras-of-the-web — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-21-linkedin-job-seniority-targeting/ https://gadschangehistory.com/changes/2026-04-21-linkedin-job-seniority-targeting/ Tue, 21 Apr 2026 12:00:00 GMT Microsoft AdsTargeting & Audiences Seniority filters (CXO, VP, Director, Manager, Senior, Entry, Owner, Partner, Training, Volunteer) were announced in April, rolled out in June and listed as GA in Microsoft's August 2026 roundup, alongside custom company lists. Source: https://about.ads.microsoft.com/en/blog/post/august-2026/ai-max-for-search-and-other-product-news-for-august-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-21-copilot-root-cause-conversion-diagnostics/ https://gadschangehistory.com/changes/2026-04-21-copilot-root-cause-conversion-diagnostics/ Tue, 21 Apr 2026 12:00:00 GMT Microsoft AdsReporting & UI Copilot in the platform explains why performance changed and verifies UET tags and conversion goals, while a campaign health dashboard lets advertisers scan issues and act from the campaign table. Source: https://about.ads.microsoft.com/en/blog/post/april-2026/win-across-all-three-eras-of-the-web — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-21-copilot-checkout-expansion/ https://gadschangehistory.com/changes/2026-04-21-copilot-checkout-expansion/ Tue, 21 Apr 2026 12:00:00 GMT Microsoft AdsLaunch Checkout inside Copilot reached the mobile app with merchants remaining merchant of record, Shopify catalog integration via the commerce API, and loyalty account linking with Target as an early partner (US). Source: https://about.ads.microsoft.com/en/blog/post/april-2026/win-across-all-three-eras-of-the-web — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-21-audience-generation-closed-pilot/ https://gadschangehistory.com/changes/2026-04-21-audience-generation-closed-pilot/ Tue, 21 Apr 2026 12:00:00 GMT Microsoft AdsTargeting & Audiences Advertisers describe their ideal customer in plain language and Microsoft AI recommends demographics, locations and in-market signals; closed pilot in the US and Canada. Source: https://about.ads.microsoft.com/en/blog/post/april-2026/win-across-all-three-eras-of-the-web — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-21-ai-max-for-search-announced/ https://gadschangehistory.com/changes/2026-04-21-ai-max-for-search-announced/ Tue, 21 Apr 2026 12:00:00 GMT Microsoft AdsLaunch AI Max bundles search term matching, text customization and final URL expansion for Search campaigns across Bing and Copilot surfaces, with brand inclusions/exclusions, term exclusions and search term and asset reporting. Closed pilot at Activate on May 19; open pilot followed. Source: https://about.ads.microsoft.com/en/blog/post/april-2026/win-across-all-three-eras-of-the-web — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-16-seasonality-adjustments-portfolio-bidding/ https://gadschangehistory.com/changes/2026-04-16-seasonality-adjustments-portfolio-bidding/ Thu, 16 Apr 2026 12:00:00 GMT Microsoft AdsBidding & Budget Advertisers can apply short-term seasonality adjustments to tCPA and tROAS campaigns inside portfolio bid strategies; Microsoft reported the feature fully rolled out to all advertisers in May 2026. Source: https://about.ads.microsoft.com/en/blog/post/april-2026/performance-max-updates-and-other-product-news-for-april-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-16-search-term-column-default/ https://gadschangehistory.com/changes/2026-04-16-search-term-column-default/ Thu, 16 Apr 2026 12:00:00 GMT Microsoft AdsReporting & UI Microsoft made the search term column the default in reporting, effective May 2026. Source: https://about.ads.microsoft.com/en/blog/post/april-2026/performance-max-updates-and-other-product-news-for-april-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-16-pmax-landing-page-reporting/ https://gadschangehistory.com/changes/2026-04-16-pmax-landing-page-reporting/ Thu, 16 Apr 2026 12:00:00 GMT Microsoft AdsReporting & UI Spend, impressions, clicks, conversions and ROAS are reported per landing page with segmentation by campaign, asset group and custom parameters. Source: https://about.ads.microsoft.com/en/blog/post/april-2026/performance-max-updates-and-other-product-news-for-april-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-16-pmax-import-nca-goals-from-google/ https://gadschangehistory.com/changes/2026-04-16-pmax-import-nca-goals-from-google/ Thu, 16 Apr 2026 12:00:00 GMT Microsoft AdsAPI & Tools Google NCA settings import into Microsoft, converting Google audience segments to rule-based remarketing lists; unknown customers are treated as existing and existing Microsoft configurations are not overwritten. Source: https://about.ads.microsoft.com/en/blog/post/april-2026/performance-max-updates-and-other-product-news-for-april-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-16-campaign-name-limit-400/ https://gadschangehistory.com/changes/2026-04-16-campaign-name-limit-400/ Thu, 16 Apr 2026 12:00:00 GMT Microsoft AdsReporting & UI Longer names bring parity with Google and Meta so imported campaign names are no longer truncated. Source: https://about.ads.microsoft.com/en/blog/post/april-2026/performance-max-updates-and-other-product-news-for-april-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-16-autogenerated-assets-existing-rsas/ https://gadschangehistory.com/changes/2026-04-16-autogenerated-assets-existing-rsas/ Thu, 16 Apr 2026 12:00:00 GMT Microsoft AdsCreative & Assets Existing RSAs without the maximum number of user-supplied headlines or descriptions receive AI-generated assets, excluding sensitive industries and honoring existing opt-outs. Source: https://about.ads.microsoft.com/en/blog/post/april-2026/performance-max-updates-and-other-product-news-for-april-2026 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-01-soap-api-deprecation/ https://gadschangehistory.com/changes/2026-04-01-soap-api-deprecation/ Wed, 01 Apr 2026 12:00:00 GMT Microsoft AdsDeprecation Effective Jan 31, 2027. Microsoft is standardizing on REST for the Microsoft Advertising API. New features ship only to REST from October 1, 2026 and SOAP endpoints are fully deprecated on January 31, 2027; large integrations can request extended migration plans through support. Source: https://about.ads.microsoft.com/en/blog/post/april-2026/evolving-the-microsoft-advertising-api-platform — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com https://gadschangehistory.com/changes/2026-04-01-bing-larger-sponsored-product-carousel-test/ https://gadschangehistory.com/changes/2026-04-01-bing-larger-sponsored-product-carousel-test/ Wed, 01 Apr 2026 12:00:00 GMT Microsoft AdsCreative & Assets A larger two-row sponsored products carousel with organic site cards below appeared for some Bing users. Source: https://searchengineland.com/bing-is-testing-a-much-larger-sponsored-product-carousel-in-shopping-results-473217 — From Google Ads Change History by Brandon Mangan, https://gadschangehistory.com