Week of Mar 3, 2025

15 changes logged the week of Mar 3, 2025, 3 high impact; 2 took effect. Open this week in the change history.

Google Ads

• Channel-level PMax reporting surfaced in documentation and event screenshots before Google announced itMar 6, 2025 · Reporting & UI · Performance Max

  Kirk Williams found documentation for Performance Max channel reporting and Arjan Schoorl shared screenshots from a Google Think event in Amsterdam showing spend split by Search, Display, YouTube and other channels. Google formally announced the report on May 1, 2025. Source

• The same advertiser was seen three times on one SERP (top, local pack, bottom) after policy wording changedMar 3, 2025 · Policy · Search

  Anthony Higman documented one advertiser's ad appearing at the top, in the local pack and at the bottom of a single results page, with over 100% top-of-page rate. It followed Google's updated wording that ads can show more than once across different ad locations. Source

• Location targeting gained an 'Add locations in bulk' button in the campaign settings UIMar 7, 2025 · Targeting & Audiences · General

  Natasha Kaurra shared before-and-after screenshots of a new bulk-add button in the location targeting interface. Google did not announce the UI change. Source

Merchant Center

• Merchant Center renamed 'Conversion settings' to 'Key event setup'Mar 3, 2025 · Reporting & UI · Measurement

  Emmanuel Flossie spotted that Merchant Center's Conversion settings page had been renamed Key event setup, matching Google Analytics 4 terminology. Google did not announce the rename. Source

• YouTube Shopping affiliate program dashboards added to Merchant Center NextMar 7, 2025 · Reporting & UI · Reporting

  Merchant Center Next gained dedicated YouTube Shopping affiliate dashboards for Analytics, a Creators list and Commissions, letting merchants manage creator partnerships and track affiliate performance inside Merchant Center. Source

Google Analytics

• Admin API deprecated sharingWithGoogleAnySalesEnabled; removed from v1beta in June 2025Mar 7, 2025 · Deprecation · Account & Billing · effective Jun 1, 2025

  The sharingWithGoogleAnySalesEnabled parameter of getDataSharingSettings was deprecated, now always returns false, and was scheduled for removal from Admin API v1beta in June 2025. Source

Google Tag & Tag Manager

• Google tag began using service workers to send data to server-side Tag ManagerMar 4, 2025 · Measurement · Measurement

  Where available, the Google tag now uses service workers to transmit data to server-side Tag Manager endpoints, improving performance and measurement reliability. Source

Microsoft Ads

• Showroom ads for Copilot announced, piloting with select clients from April 2025Mar 5, 2025 · Launch · Search

  At Accelerate, Microsoft announced Showroom ads, an AI-generated immersive product exploration experience inside Copilot for users showing purchase intent. Pilots began in April 2025; Mercedes-Benz USA was named as a pilot partner at Cannes in June. Source

• Ads Studio replaced Asset Library as the AI-powered creative hub in the web platformMar 5, 2025 · Creative & Assets · General

  Ads Studio, the renamed and expanded Asset Library, launched in the Microsoft Advertising Platform with Copilot image generation, background generation, Shutterstock search and asset management. Microsoft's help center lists it as new in March 2025; PPC News Feed reported global availability in May. Source

• Dynamic filters piloted in Copilot to refine sponsored product results in English marketsMar 5, 2025 · Launch · Search

  Dynamic filters adapt in real time to a user's query so sponsored results can be narrowed without additional typing. The pilot started in March 2025 in English-language markets. Source

• Copilot in Microsoft Advertising Platform listed as generally available for account diagnostics and Q&AMar 5, 2025 · API & Tools · General

  Microsoft's help center lists Copilot in Microsoft Advertising Platform as new in March 2025, offering answers about features, account-specific questions and issue diagnosis. Source

• Copilot asset creation became available through the Microsoft Advertising APIMar 5, 2025 · API & Tools · General

  Microsoft said Copilot-powered asset generation was available via API so partners and large advertisers could automate creative production; the February API release added the underlying recommendation operations. Source

• Ads in Copilot fully ramped in English, French and German markets, with Spanish and Japanese nextMar 5, 2025 · Launch · Search

  Microsoft said ads in Copilot were fully ramped across English-, French- and German-speaking markets, with Spanish and Japanese launching in March 2025 and other languages to follow. Source

• App campaigns piloted across King, Microsoft Casual Games, Windows Start menu and Microsoft StoreMar 5, 2025 · Launch · App

  Microsoft began piloting App campaigns with select clients, extending app-install reach across King and Microsoft Casual Games titles plus Windows Start menu and Microsoft Store placements. Source

• Bing added a "Why this ad?" explanation to sponsored resultsMar 7, 2025 · Reporting & UI · Search

  Bing search ads gained a dropdown explaining why an ad was shown, with detailed advertiser and targeting reasons for some users and a generic message for others. Source

Took effect this week

• Search term insight reports began returning empty search subcategories in the API and scriptsEffective Mar 3, 2025 · announced Jan 28, 2025 · Google Ads API & Scripts
• Announced Dating and Companionship Ads policy and certification for March 2025Effective Mar 4, 2025 · announced Dec 4, 2024 · Google Ads

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