Week of Feb 24, 2025

9 changes logged the week of Feb 24, 2025, 1 high impact; 6 took effect. Open this week in the change history.

Google Ads

• Online horse racing ads opened in six additional US statesFeb 25, 2025 · Policy · General · effective Mar 11, 2025

  State-authorized entities may apply from March 11, 2025 to promote online horse racing in Idaho, Iowa, Louisiana, North Carolina, Vermont and Washington. Source

• A 'high value new customer' bidding mode appeared in some PMax accounts ahead of any announcementFeb 27, 2025 · Bidding & Budget · Performance Max

  Thomas Eccel found a new option letting advertisers set different bid priorities for high-value new prospects, regular new customers and existing customers in Performance Max. Google had not publicly announced it at the time. Source

• Help doc was updated to say Google runs separate auctions for each ad location; Liaison confirmedFeb 27, 2025 · Bidding & Budget · Search

  Anthony Higman spotted a documentation change stating that top ads compete in a separate auction from other placements, so the same advertiser can appear in more than one position. Ginny Marvin said Google has run different auctions for different placements for years and updated the doc for clarity amid ongoing layout experiments. Source

• Personalized ads policy allowed personalization for skill-game, DFS and Rummy App campaigns in IndiaFeb 28, 2025 · Policy · App · effective Mar 14, 2025

  Certified advertisers could use ad personalization for App campaigns promoting games of skill, Daily Fantasy Sports and Rummy apps targeting India from March 14, 2025, with full availability by June 2025. This exempted those categories from the gambling sensitive-interest restriction. Reversed in February 2026. Source

Merchant Center

• Vehicle ads expanded to accept RVs and campersFeb 28, 2025 · Launch · Shopping

  Google expanded Vehicle ads in Merchant Center to include recreational vehicles and campers. Dealers must hold a valid dealership license in the state, territory or province where the vehicles are located or offered. Source

Google Ads API & Scripts

• Google Ads API v19 released, removing all Feed entities and adding Demand Gen 9:16 imagesFeb 26, 2025 · API & Tools · General

  v19 removed Feed, FeedMapping, FeedService, AdGroupFeed and feed_placeholder_view in favor of assets, added 9:16 portrait images for Demand Gen, auto-generated enhanced video assets for Performance Max, new DataLinkService methods, and brand guidelines controls for allowlisted accounts. Source

• Account creation via CustomerService gained policy error codes and quota limits from March 17, 2025Feb 27, 2025 · Policy · Account & Billing · effective Mar 17, 2025

  Manager accounts below spend or active-child thresholds, or flagged for account-creation policy violations, can no longer create child accounts through CustomerService.CreateCustomerClient; v19 returns dedicated CustomerError codes while older versions return ContextError.OPERATION_NOT_PERMITTED_FOR_CONTEXT, and QuotaError.RESOURCE_EXHAUSTED enforces account creation limits. Source

Microsoft Ads

• Paid local listings were spotted inside Copilot answers on BingFeb 28, 2025 · Creative & Assets · Search

  PPC News Feed reported Bing showing a mix of paid and organic local listings, with a map, inside Copilot answer panels. Source

Search Console

• Search Console API and BigQuery exports fell several days behind the web interfaceFeb 25, 2025 · API & Tools · Measurement

  Data served by the Search Console API and the bulk data export lagged the UI by several days starting around February 21, 2025, breaking Looker Studio and third-party dashboards. Source

Took effect this week

• Crypto exchange and software wallet ads allowed in UAE with FSRA, VARA or DFSA licenceEffective Feb 26, 2025 · announced Feb 14, 2025 · Google Ads
• Vertical 9:16 image ads announced for YouTube Shorts in Demand GenEffective Feb 28, 2025 · announced Jan 30, 2025 · Google Ads
• Australian and New Zealand MSN, Outlook and gaming inventory moved in-house to Microsoft AdvertisingEffective Mar 1, 2025 · announced Mar 10, 2025 · Microsoft Ads
• Business name and logo moved into brand guidelines; unset campaigns auto-filled from March 2025Effective Mar 1, 2025 · announced Feb 12, 2025 · Google Ads
• Healthcare policy allowed certified substance use disorder treatment ads in CanadaEffective Mar 1, 2025 · announced Feb 3, 2025 · Google Ads
• Enhanced CPC sunset announced: unavailable for new campaigns from October 2024, migrated by March 2025Effective Mar 1, 2025 · announced Sep 9, 2024 · Google Ads

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