App campaigns piloted across King, Microsoft Casual Games, Windows Start menu and Microsoft Store
- Date
- Mar 5, 2025
- Primary source
- Microsoft Advertising Blog
Microsoft began piloting App campaigns with select clients, extending app-install reach across King and Microsoft Casual Games titles plus Windows Start menu and Microsoft Store placements.
Primary source: Microsoft Advertising Blog (2025-03-05). Also covered by PPC News Feed (2025-03-06).
Sources
- open_in_newTransforming the future of audience engagementMicrosoft Advertising Blog · Mar 5, 2025
- open_in_newMicrosoft Unveils AI-Powered Advertising UpgradesPPC News Feed · Mar 6, 2025
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