Week of Mar 10, 2025

15 changes logged the week of Mar 10, 2025, 2 high impact; 2 took effect. Open this week in the change history.

Google Ads

• Performance Max campaign-level negative keyword limit raised from 100 to 10,000Mar 12, 2025 · Targeting & Audiences · Performance Max

  The cap on campaign-level negative keywords in Performance Max increased from 100 to 10,000, matching Search campaigns. Google confirmed on April 9 that the rollout had begun weeks earlier and was available in all campaigns. Source

• Telemedicine prescription-drug service ads allowed in Indonesia and the PhilippinesMar 11, 2025 · Policy · General · effective Apr 1, 2025

  Telemedicine providers holding LegitScript Healthcare Merchant Certification and Google certification may promote prescription drug services in Indonesia and the Philippines from April 2025; prescription drugs themselves may not appear in ads or landing pages. Source

• Ad review process clarified to describe AI plus human evaluation and signals usedMar 11, 2025 · Policy · General

  Google clarified that policy violations are detected through a combination of AI and human evaluation using signals from ads, accounts, websites, user complaints and third-party data. No enforcement change, but it documents how reviews work for all advertisers. Source

• "Search Max" beta toggle spotted in Search campaign settings ahead of AI Max launchMar 12, 2025 · Launch · Search

  A Search Max setting appeared in some Search campaign settings, combining expanded search term matching, text customisation and final URL expansion. Google later announced the feature as AI Max for Search campaigns in May 2025. Source

• Gambling ads permitted in Lagos State, Nigeria for operators licensed by the state authorityMar 14, 2025 · Policy · General · effective Mar 31, 2025

  From March 31, 2025, operators licensed by the Lagos State Lotteries & Gaming Authority and certified by Google may advertise bingo, lotteries, sports betting, casino and online games in Lagos State. Source

• Message assets (WhatsApp) became available in Performance Max campaignsMar 10, 2025 · Creative & Assets · Performance Max

  Message assets, previously limited to Search campaigns, appeared in Performance Max, letting advertisers add a WhatsApp number, starter message and call-to-action. Source

• Dismissing a recommendation now prompts advertisers to run it as an experiment insteadMar 12, 2025 · Reporting & UI · General

  Govind Singh Panwar shared a screenshot showing that when a recommendation such as adding broad match keywords is dismissed, Google Ads now suggests running it as an experiment. No announcement accompanied the change. Source

• Russia ad-suspension language moved into new 'Regional Restrictions' sectionMar 14, 2025 · Policy · General

  Google relocated the notice about ad suspension in Russia (related to the war in Ukraine) from banner notifications to a new Regional Restrictions section of the Other restricted businesses page. The suspension itself is unchanged. Source

Google Analytics

• GA4 detailed report tables now show each row's percentage of the totalMar 12, 2025 · Reporting & UI · Reporting

  Detailed reports display a percentage value on every row indicating its share of the column total, making it easier to see the weight of a channel, campaign or page. Source

• GA4 reports flag high rates of missing session_start events with a diagnostic iconMar 12, 2025 · Reporting & UI · Reporting

  When a report shows a high rate of missing session_start events, GA4 now displays an icon explaining the issue and linking to resolution guidance. Source

• GA4 reports flag high '(not set)' rates with an explanatory diagnostic iconMar 12, 2025 · Reporting & UI · Reporting

  Reports with elevated '(not set)' values now show an icon with an explanation of the cause and links to fixes, helping advertisers diagnose tagging or attribution gaps. Source

Google Ads API & Scripts

• Google Ads Editor 2.9 released with MCC-owned labels, PMax age exclusions and Masthead adsMar 14, 2025 · Launch · General

  Editor 2.9 added support for manager-account labels on child-account entities, campaign-level age exclusions and Shopping brand-exclusion overrides for Performance Max, responsive video ad generation and a VRC 1.0 to 2.0 conversion tool, Masthead ad management, multi-tab Google Sheets export, and required macOS 12 or later on Mac. Source

Google Tag & Tag Manager

• GTM containers automatically load a full Google tag before Ads and Floodlight events from April 10, 2025Mar 10, 2025 · Measurement · Measurement · effective Apr 10, 2025

  Containers with Google Ads or Floodlight tags load a Google tag first (with the tag's full configured settings) before sending events. Because the auto-loaded tag inherits settings, user-provided data collection can activate where the Google tag allows it and enhanced conversions are on. Source

Microsoft Ads

• Australian and New Zealand MSN, Outlook and gaming inventory moved in-house to Microsoft AdvertisingMar 10, 2025 · Launch · Display · effective Mar 1, 2025

  As of March 1, 2025 all display, native and video inventory on MSN, Outlook, Microsoft Casual Games and Activision Blizzard King in Australia and New Zealand is sold directly by Microsoft Advertising, with Xbox inventory to follow. Source

• Reporting templates library and recommended templates got a redesignMar 13, 2025 · Reporting & UI · Reporting

  The Reporting > Templates section and the recommended templates area on the Reporting overview received a new visual design with sections for recently used, performance and competitive templates. Source

Took effect this week

• Online horse racing ads opened in six additional US statesEffective Mar 11, 2025 · announced Feb 25, 2025 · Google Ads
• Personalized ads policy allowed personalization for skill-game, DFS and Rummy App campaigns in IndiaEffective Mar 14, 2025 · announced Feb 28, 2025 · Google Ads

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