Showroom ads for Copilot announced, piloting with select clients from April 2025
- Date
- Mar 5, 2025
- Regions
- US
- Primary source
- Microsoft Advertising Blog
At Accelerate, Microsoft announced Showroom ads, an AI-generated immersive product exploration experience inside Copilot for users showing purchase intent. Pilots began in April 2025; Mercedes-Benz USA was named as a pilot partner at Cannes in June.
Cannes Lions update on June 12, 2025 confirmed the US pilot and planned expansion through summer 2025.
Sources
- open_in_newTransforming the future of audience engagementMicrosoft Advertising Blog · Mar 5, 2025
- open_in_newCannes Lions 2025: Brand agents and Showroom ads with Brava Fabrics and Mercedes-Benz USAMicrosoft Advertising Blog · Jun 12, 2025
- open_in_newMicrosoft's Copilot adds Showroom ads and Dynamic filtersSearch Engine Land · Mar 5, 2025
Related changes
Undo