Spend benchmarks report began showing how your spend compares with similar businesses

Google Ads started rolling out an update to the Spend benchmarks report in the account Overview that compares your spend with businesses Google considers similar to yours, showing whether you are spending more, less or the same as competitors and what each side got for it.

• Spotted by Thomas Eccel, who posted a screenshot showing weekly spend of EUR 284 against a competitor figure of EUR 268, with 912 clicks versus 765 clicks.
• Google says the comparison is based on factors such as industry and where you advertise.
• Eccel cautioned that businesses in the same industry can have very different margins, conversion rates, AOVs and strategies, so the benchmark should not drive budget decisions on its own.