The 'Search terms and ad combinations' report started appearing in Google Ads accounts

Advertisers began seeing a Search terms and ad combinations report in Google Ads, which puts search queries, ad creative and landing pages in one view instead of listing triggering queries alone. It was spotted in a single account and looks aimed at advertisers running AI Max for Search.

The report reportedly shows headlines and descriptions, landing pages, match sources and whether an asset was advertiser-provided, alongside the search term. It follows the AI Max view being renamed from 'Search terms and landing pages from AI Max' to 'Search terms and ad combinations' in September, and the unified AI Max reporting Google announced on September 23, so this may be that view reaching more accounts. Spotted by Natasha Kaurra.