Google Ads experiment reporting gained an AI insights panel on the Summary tab

Experiment reporting now carries a dedicated AI insights panel under the Summary tab. It states the experiment's goals, surfaces the top two insights with specific recommendations for the campaigns, and offers three prompting questions that open Ask advisor for further exploration.

Performance Max experiment pages were also updated to spell out what applying an experiment does: migration experiments move all traffic to Performance Max, optimization experiments apply their settings permanently, and custom experiments let the advertiser pick the winner manually. AI recommendations are not a substitute for judging experiment duration, conversion volume and statistical significance.