Self-serve Ads Manager beta opened to all U.S. businesses with CPC bidding, no minimum, pixel and CAPI

OpenAI launched a beta self-serve Ads Manager at ads.openai.com for verified U.S. advertisers of any size, added cost-per-click bidding (recommended starting bids of $3–$5) alongside $60 CPM, removed the $50,000 minimum, and introduced a measurement pixel and Conversions API with aggregated reporting.

• Objectives: Reach (CPM) or Clicks (CPC); CPC uses a relevance-weighted second-price auction.
• Agency partners: Dentsu, Omnicom, Publicis, WPP. Technology partners: Adobe, Criteo, Kargo, Pacvue, StackAdapt (Kargo and Pacvue announced the same day).
• Ads were served to Free and Go users in the U.S., Canada, Australia and New Zealand.
• OpenAI said third-party measurement and CPA bidding were in development.