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Change historychevron_rightChatGPT Adschevron_rightJun 17, 2026

OpenAI published Ad Tools Terms defining first-party Audience Tools and AI Creative Tools for advertisers

Date
Jun 17, 2026
Regions
Global
Primary source
OpenAI

New Ad Tools Terms described optional Audience Tools for uploading first-party identifiers, suppression lists and segments (no broker or sensitive-category data) and Creative Tools that generate, modify, localize or translate ad creative from brand materials, with advertisers responsible for review.

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