Criteo became the first ad-tech partner integrated with the ChatGPT ads pilot

Criteo announced it was the first advertising technology partner integrating with OpenAI's ads pilot in ChatGPT Free and Go in the U.S., giving its roughly 17,000 advertisers a route to ChatGPT inventory rolling out over the following weeks.

• Criteo cited ChatGPT-referred users converting at about 1.5x other referral channels across 500 U.S. retailers.
• Criteo later cut its own ChatGPT ads minimum from $50,000 to $10,000 and expanded access to the UK, Japan, South Korea and Europe.