'Maximize results' automated bidding launched and became the default for eligible new ad groups
- Date
- Aug 24, 2026
- Effective
- Aug 17, 2026
- Regions
- All ads markets
- Primary source
- Search Engine Land
OpenAI added a Maximize results bid strategy that automatically sets and adjusts bids to get the most clicks or conversions within budget, preselected for eligible new ad groups. Manual max bid remained the only way to cap CPC or CPM, and OpenAI said the strategy did not guarantee a CPA, CPC or ROAS target.
Sources
- open_in_newChatGPT Ads adds automated bidding, platform targetingSearch Engine Land · Aug 24, 2026
- open_in_newChatGPT Ads makes automated bidding the default in new ad groupsPPC Land · Aug 17, 2026
Related changes
Undo