ChatGPT Ads hit a $1B annualized run rate; self-serve Ads Manager opened in Europe, India and MENA

OpenAI said ChatGPT Ads hit $1 billion in annualized revenue run rate in under 200 days with tens of thousands of advertisers, and opened self-service Ads Manager the same day to eligible advertisers across 31 European markets, India, and Middle East and North Africa countries including Egypt, Morocco, Jordan, Bahrain, Kuwait, Qatar and Oman.

• OpenAI's availability page listed 52 self-serve countries by September 3; Saudi Arabia and the UAE were not on the self-serve list.
• Dave Dugan, VP of Global Ad Solutions: expanding self-serve 'opens that opportunity to businesses of every size'.