Early self-serve Ads Manager opened to select advertisers; pilot minimum cut from $200K–$250K to $50,000
- Date
- Apr 10, 2026 (first reported)
- Regions
- US
- Primary source
- PPC Land
Digiday reported OpenAI gave a subset of advertisers access to an early self-serve Ads Manager resembling Google Ads, with real-time impressions and clicks, and lowered the minimum commitment to $50,000. Only CPM 'Reach' campaigns were live, with clicks and conversions marked as coming soon.
- Campaign structure: Campaigns, Ad Groups (with plain-language 'context hints'), Ads.
- CPM remained $60.
Sources
- open_in_newOpenAI's ads manager is live - and the barrier to entry just droppedPPC Land · Apr 10, 2026
- open_in_newOpenAI Cuts Ad Minimum to $50KThe Keyword · Apr 13, 2026
Related changes
Undo