GML 2022: Global site tag to become the Google tag, working across Ads and Analytics
- Date
- May 24, 2022
- Primary source
- Google Ads Help
Google announced that the global site tag (gtag.js) would be renamed the Google tag in the coming weeks and would work across Google Ads and Google Analytics from one installation without additional code, simplifying sitewide tagging and enhanced conversions setup.
Sources
- open_in_newRecap of product announcements from Google Marketing Live 2022Google Ads Help · May 24, 2022
- open_in_newGoogle Marketing Live 2022: Everything you need to knowSearch Engine Land · May 24, 2022
Related changes
Undo