Enhanced conversions for leads launched for offline lead measurement

Enhanced conversions for leads lets advertisers measure offline conversions from website leads using hashed first-party data already in their CRM, configured through Google Ads or Google Tag Manager without GCLID-based offline conversion import plumbing.

At Google Marketing Live in May, Google added that a Lead Funnel report would follow later in 2022 and that enhanced conversions for web was entering beta for Search Ads 360 and third-party tag platforms.