Google began automatically switching eligible conversion actions to data-driven attribution
- Date
- Jul 26, 2022 (first reported)
- Effective
- Aug 24, 2022
- Primary source
- Search Engine Land
Advertisers identified as good candidates received emails saying their conversion actions would be moved to data-driven attribution unless they opted out by August 24, 2022, following Google's September 2021 decision to make DDA the default model.
Sources
- open_in_newGoogle will automatically switch some advertisers' attribution modelsSearch Engine Land · Jul 26, 2022
- open_in_newGoogle Ads Automatically Will Switch Some Conversion Actions To Data Driven AttributionSearch Engine Roundtable · Jul 26, 2022
Related changes
Undo