EU user consent policy renamed European user consent policy with enforcement from May 11, 2022
- Date
- Mar 10, 2022
- Effective
- May 11, 2022
- Regions
- EEA, UK
- Primary source
- Google Advertising Policies Help
Google renamed and clarified the policy requiring advertisers to obtain consent from EEA and UK users for cookies and personal data used in remarketing and measurement; the updated policy became enforceable on May 11, 2022.
Sources
- open_in_newUpdate to European Union user consent policy (May 2022)Google Advertising Policies Help · Mar 10, 2022
Related changes
Undo