GML 2022: Conversion lift and search lift tests announced for Google Ads
- Date
- May 24, 2022
- Primary source
- Google Ads Help
Google announced conversion lift tests to measure incremental conversions and search lift tests to measure a YouTube campaign's impact on organic Google searches, both coming to Google Ads (and Display & Video 360) later in 2022.
Sources
- open_in_newRecap of product announcements from Google Marketing Live 2022Google Ads Help · May 24, 2022
- open_in_new16 Announcements From Google Marketing Live 2022Search Engine Journal · May 26, 2022
Related changes
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