Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightOct 21, 2019

Lead form extensions entered beta on Search ads

Date
Oct 21, 2019 (first reported)
Primary source
Search Engine Land

A new extension let people submit name, email, phone and postcode inside the ad on mobile without visiting a landing page, with leads downloadable or delivered by webhook to a CRM. The beta was limited to eligible advertisers before expanding to YouTube and Discovery in 2020.

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