Seasonality adjustments added to Smart Bidding for Search and Display
- Date
- Aug 28, 2019
- Primary source
- Google Ads Help
Advertisers could tell Smart Bidding to expect a conversion rate change over a defined date range, such as a flash sale, and the system would adjust bids accordingly. Google positioned the tool for short events rather than long seasonal periods the models already learn.
Sources
- open_in_newIntroducing seasonality adjustments for Smart BiddingGoogle Ads Help · Aug 28, 2019
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
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