Accelerated delivery retired for Search and Shopping campaigns
- Date
- Aug 19, 2019
- Effective
- Sep 17, 2019
- Primary source
- Google Ads Help
Google announced that Standard delivery would become the only delivery method for Search and Shopping campaigns from September 17, 2019, with remaining Accelerated campaigns switched automatically by October 1. Google argued standard delivery spends the budget more efficiently across the day.
Sources
- open_in_newSearch and Shopping campaigns will now be using improved Standard deliveryGoogle Ads Help · Aug 19, 2019
- open_in_newGoogle Ads To Drop Accelerated Delivery On September 17thSearch Engine Roundtable · Aug 20, 2019
Related changes
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