Maximize conversion value Smart Bidding strategy launched for Search campaigns
- Date
- Aug 21, 2019
- Primary source
- Google Ads Help
A new automated strategy set bids to get the most total conversion value within the campaign budget, with no target required. Advertisers needed conversion values, either fixed per action or transaction-specific, for it to work.
Sources
- open_in_newNew Smart Bidding strategy: Maximize conversion valueGoogle Ads Help · Aug 21, 2019
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
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