Week of Jun 1, 2026
18 changes logged the week of Jun 1, 2026, 4 high impact; 4 took effect. Open this week in the change history.
Google Ads
- Google Ads Terms of Service updated for AI features, arbitration and regulatory fees
Google notified advertisers that new Terms of Service take effect July 1, 2026, formalizing how advertiser inputs and provided URLs/accounts may be used across AI-powered features, reinforcing the duty to review auto-generated campaigns and assets, revising arbitration language by region, and adding jurisdiction-specific regulatory fees. Source
- Google Ads Terms of Service updated for AI features, effective July 1, 2026
The updated terms authorize Google to use automated features to format, select or generate targets, ads and destinations on the advertiser's behalf, clarify that inputs to conversational tools and authorized URLs may be used to improve campaigns, keep advertisers responsible for reviewing generated assets, and revise arbitration and regional fee language. Source
- Hotel campaigns lost check-in day, advance booking and length-of-stay bid adjustments; Google confirmed a bug
Ethan H. and Dean Schmit reported the missing bid adjustments on LinkedIn. The AdsLiaison account confirmed on June 5 it was a bug and the options were restored by June 9. Source
- Local Services Ads policies restructured and renamed 'Local Services Ads requirements'
Google reorganized Local Services policies, removed outdated requirements, refined terminology and renamed them Local Services Ads requirements, effective July 31, 2026, in step with Google Guarantee badge changes. Source
- Online lottery ads permitted in Vietnam for Vietlott-authorized entities
From June 24, 2026, entities authorized by Vietlott and certified by Google may advertise online lottery products in Vietnam. Source
- Invalid Activity Credit Report added to Report Editor for Search and Performance Max
A new report shows invalid-click credits by campaign and network for Search and Performance Max, with adjusted cost, clicks and interactions after invalid traffic is removed, reducing manual reconciliation. Source
- Google confirmed a limited test of healthcare ads inside AI Mode
Google confirmed it is running a small test of healthcare-related ads within AI Mode responses, extending AI Mode ad inventory to a sensitive vertical. Source
- Prediction market ads prohibited in Ohio
Google restricted advertising of prediction market contracts and related products in Ohio, effective immediately. Source
- Restricted targeting guidance clarified for sensitive categories in Demand Gen and Discovery
Google clarified how sensitive interest categories affect serving for Demand Gen and Discovery campaigns under the Restricted targeting section of the Personalized advertising policy. Source
Merchant Center
- Merchant Center issued mass 'Product page unavailable' disapprovals for live product pages
Arpan Banerjee saw the false disapprovals across more than ten accounts and Chelsea Harding confirmed the same on LinkedIn; the glitch may have been tied to a Shopify outage. Source
- Vehicle ads launched for all auto advertisers in Japan
Google made Vehicle ads available to all vehicle advertisers in Japan, who can upload vehicle data sources to Merchant Center and run Performance Max campaigns; clicks lead to the Vehicle Description Page. Source
Google Tag & Tag Manager
- Google tag gateway for advertisers via Google Cloud Platform reached general availability
The GCP integration left beta, using Google Cloud's global external Application Load Balancer to send measurement data through first-party infrastructure before relaying to Google; confidential-computing support was announced as coming soon. Source
- Google tag gateway for advertisers via Amazon CloudFront became available with a Tag Assistant workflow
A guided workflow in Tag Assistant configures the gateway for advertisers using Amazon CloudFront as their CDN. Source
Microsoft Ads
- UTM auto-tagging switched to format-specific values from September 2, 2026
Instead of tagging everything as bing/cpc, Microsoft applies distinct utm_source, utm_medium and campaign suffixes per format: Search bing/cpc, Audience msads/cpm, Shopping msads/cpc with a shopping suffix, Video bing_video/cpc, and Performance Max msads/crossnetwork with a cross-network suffix. No advertiser action required. Source
- Cryptocurrency exchanges allowed to run Audience ads in approved markets as a pilot
Pre-approved crypto exchanges can use Audience ads wherever Microsoft permits crypto advertising; display and video/CTV formats remain restricted. The Financial Products policy was updated again in August to document the pilot. Source
ChatGPT Ads
- Ads went live in the United Kingdom for Free and Go users, OpenAI's first European market
OpenAI VP of Monetization Benji Shomair announced on LinkedIn that ChatGPT ads were live in the UK for adult Free and Go users. Self-serve Ads Manager remained U.S.-only until June 22. Source
Search Console
- Search Console added a Search generative AI control to exclude sites from AI Overviews, AI Mode and Discover
A new Settings > Search generative AI control lets property owners include (default) or exclude their site's links and content from AI Overviews, AI Mode and generative AI features in Discover, with child properties able to inherit the parent's setting; exclusion is not a ranking signal. Source
- Search Console launched Generative AI performance reports for Search and Discover
New reports show impressions from generative AI features (AI Overviews and AI Mode in Search, and generative AI features in Discover) by page, country, device (Search only) and date at hourly to monthly granularity; no clicks or queries are reported. Source
Took effect this week
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