Week of Jun 8, 2026
12 changes logged the week of Jun 8, 2026, 1 high impact; 1 took effect. Open this week in the change history.
Google Ads
- Limited ad serving policy extended to Google Search with phased rollout through 2028
Google expanded Limited ad serving to additional Search scenarios, restricting impressions from unqualified advertisers on queries more likely to produce negative experiences. Advertisers qualify through clear branding, verification and best practices such as pinning their domain in headlines. Rollout is gradual and completes by 2028. Source
- Ads Liaison clarified AI Max is not required for AI Overviews/AI Mode ads and no separate AI Search reporting
In a PPC Chat Q&A after Google Marketing Live, Ginny Marvin said broad match campaigns remain eligible for AI search placements without AI Max, that AI placements are reported with other top-of-page ads, and that AI Brief will ship with positive and negative instruction controls. Source
- Search Lost IS (budget) was reported spiking to 79-90% despite stable spend, suggesting a reporting bug
Rakshit Shetty flagged abnormal Search Lost IS (budget) values across multiple accounts and bid strategies on LinkedIn. Source
- Sponsored results tested 'top pages' links listing a domain's top pages beneath the ad
Arpan Banerjee shared a screenshot of sitelink-like 'top pages' links under a Search ad. Source
- Search ad sitelinks tested blue dotted underlines on mobile
Spotted by @gaganghotra_, @b4k_khushal and SERPalerts on X; Google did not confirm. Source
- Search ads tested showing image assets inside the sitelinks section
Anthony Higman shared a narrow test in which images rendered alongside sitelinks; Search Engine Roundtable could not replicate it. Source
- France gambling policy updated to make statutory lottery monopoly operators certifiable
From June 29, 2026, France's statutory lottery monopoly operators became eligible for gambling certification after completing Google's certification process. Source
Google Analytics
- GA4 added Google Business Profile linking with seven local metrics
Properties can link Google Business Profiles in Admin to import interactions, calls, bookings, directions, website clicks, messages and menu metrics on a rolling six-month window. Source
- GA4 introduced a Source Group field and updated Source Platform values
Source grouping consolidates variant source values (e.g. Facebook, Instagram, TikTok) into single reporting values and improves Source Platform classifications, including emerging sources such as ChatGPT; applies retroactively to historical data. Source
- GA4 added a Hostname data filter to exclude events from unapproved domains
A new Data Filter type excludes events by hostname, helping properties keep spam or staging-domain traffic out of reports. Source
Google Ads API & Scripts
- Dynamic Search Ads auto-migration to AI Max delayed to February 2027 and DSA creation restored
Google postponed the automatic upgrade of DSA campaigns to AI Max from September 2026 to February 2027 and restored the ability to create new DSAs on June 15, 2026; DSA creation will be removed in January 2027 before auto-migration in February 2027. Source
Microsoft Ads
- Product explorer launched in Merchant Center for catalog status and performance
A searchable, filterable view of the whole catalog shows which products are active, serving and performing, flags eligibility gaps and exports filtered lists; available to advertisers with fewer than 100,000 SKUs. Source
Took effect this week
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