Ads went live in the United Kingdom for Free and Go users, OpenAI's first European market

Date

Jun 6, 2026

Effective

Jun 6, 2026

Regions

UK

Primary source

PPC Land

Sources

• open_in_new
  ChatGPT ads go live in the UK as OpenAI expands pilot beyond USPPC Land · Jun 6, 2026

Related changes

• Aug 27, 2026Ads launched in India with 50+ brands and WPP and Omnicom as agency partners; self-serve followed Sept. 4
• Aug 18, 2026ChatGPT Ads expanded to 31 European countries from August 24, initially via agency and technology partners
• Aug 17, 2026Ads launched in Brazil and Mexico with day-one self-serve access, the first Spanish and Portuguese markets
• Aug 12, 2026Ad policies revised: health, finance and legal advertisers eligible via review; housing and jobs clarified
• Jul 15, 2026Custom audiences launched: upload email and phone lists to include, exclude or bid-adjust matched users
• Jul 1, 2026OpenAI job listings pointed to image, video, native, conversational and interactive ad formats in development

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