Ads launched in Brazil and Mexico with day-one self-serve access, the first Spanish and Portuguese markets

ChatGPT ads went live for Free and Go users in Brazil and Mexico, bringing the pilot to nine markets. Unlike earlier expansions, advertisers could buy from day one through the Ads Solutions team, technology partners or self-serve Ads Manager.

• OpenAI had told advertisers on August 7 that the two markets would launch within the week.
• AdRoll launched a gated ChatGPT Ads pilot on August 11 as an additional technology partner.