ChatGPT Ads rolled out in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan

OpenAI began rolling out ChatGPT Ads across seven more Asian markets, taking availability past 60 countries. Unlike the managed-only India launch in August, businesses in all seven markets get self-serve buying through Ads Manager straight away.

• Markets added: Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan.
• More than 60 countries now have ChatGPT Ads. This follows the Asia Pacific launches in Australia, New Zealand, Japan, South Korea and India.
• Self-serve access through Ads Manager is available immediately for eligible businesses, a change from India's August rollout, which started managed-service only.
• Other routes in: the OpenAI Ads Solutions team, agency partners (dentsu, Havas Media, Omnicom Media, Publicis Groupe, WPP) and technology partners.
• Ads are shown only to users on the Free and Go plans.
• Marketplace operator Shopee was named as a launch participant.
• Gaps to be aware of: app attribution partners cover only seven countries in total, independent performance benchmarks exist for the US and UK only, and billing currencies for the new markets were not disclosed.