OpenAI announced visual ads that appear alongside ChatGPT image generation results

OpenAI announced a new visual ad format that runs alongside images people ask ChatGPT to generate, letting advertisers show what a product looks like rather than only a headline and description. Testing starts in the United States later in October 2026 with a small initial group of advertisers, and OpenAI said the ads are clearly labelled, kept separate from the generated image, and do not influence ChatGPT's answers.

Announced at the start of Advertising Week New York. Existing ChatGPT ads carry an advertiser name, logo, headline, description, landing page and an image. OpenAI said it expects to reach ChatGPT's roughly 1.2 billion weekly users once the format rolls out beyond the test.