Ad Pilot Program opened via Omnicom, WPP and Dentsu with Adobe among first advertisers; $200K minimum
- Date
- Feb 9, 2026
- Effective
- Feb 9, 2026
- Regions
- US
- Primary source
- Adobe
The U.S. pilot was bought through holding-company partners: Omnicom Media secured placements for more than 30 clients, Adobe ran ads for Acrobat Studio and Firefly with WPP, and Dentsu also participated. Trade reports put the minimum commitment at $200,000 with about a $60 CPM.
- Omnicom clients spanned apparel, automotive, beauty, CPG, hospitality, retail, QSR, technology and telecom.
- Advertisers had no access to user chats, memories or personal details.
Sources
- open_in_newAdobe partners with OpenAI to test ads in ChatGPTAdobe · Feb 9, 2026
- open_in_newOpenAI Begins Testing ChatGPT Ads With Omnicom, WPP, OthersMediaPost · Feb 10, 2026
- open_in_newWPP, Omnicom and Dentsu join ChatGPT ad pilotMedia in Canada · Feb 11, 2026
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