Fidji Simo said ChatGPT ads would follow an intent-based model and the model would not know an ad exists

In an interview, OpenAI's CEO of Applications said ChatGPT's ad system would look more like Google's intent-based system than Facebook's, that the model would not know an ad is in a thread unless asked, and that it would give a neutral assessment of advertised products if asked. She said ads would remain a minority of OpenAI revenue.