OpenAI tested a larger-image ad unit with selectable CTA buttons and a stackable e-commerce card format

OpenAI confirmed to advertisers it was testing an upgraded standard unit with a larger image and optional call-to-action button (Shop now, Book now, Sign up, Learn more), plus a dedicated e-commerce format in portrait or landscape that pulls price and reviews from feeds and can stack side by side as a carousel.

• Benji Shomair, VP of Monetization: 'Creative variation has been a real key to success.'
• CTAs were initially auto-selected from creative and destination, with advertiser control planned.