Ads pilot hit $100M run rate with 600+ advertisers; Canada, Australia and New Zealand expansion announced
- Date
- Mar 26, 2026
- Effective
- Apr 16, 2026
- Regions
- CA, AU, NZ
- Primary source
- CNBC
OpenAI said the U.S. pilot reached a $100 million annualized revenue run rate within six weeks and was working with more than 600 advertisers, and that it would begin testing ads for Free and Go users in Canada, Australia and New Zealand. Ads began appearing in those markets in mid-April.
- OpenAI said about 85% of users were eligible to see ads but fewer than 20% were shown ads on a given day.
- Named advertisers included Target, Ford and Adobe.
Sources
- open_in_newOpenAI ads pilot tops $100 million in annualized revenue in under 2 monthsCNBC · Mar 26, 2026
- open_in_newOpenAI expands ChatGPT ads pilot to Australia, New Zealand, and CanadaMi3 · Mar 27, 2026
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