Ads began appearing for logged-out ChatGPT users, expanding inventory beyond logged-in Free and Go accounts
- Date
- Apr 23, 2026 (first reported)
- Regions
- US
- Primary source
- Search Engine Land
AdExchanger and Search Engine Land reported ads appearing in conversations for unauthenticated users, addressing pilot advertisers' difficulty spending budgets. An OpenAI spokesperson had said in February that logged-out testing would come; OpenAI later noted ads in logged-out sessions are limited to all-audience creative.
Sources
- open_in_newChatGPT ads expand to logged-out usersSearch Engine Land · Apr 23, 2026
- open_in_newChatGPT Ads Have Begun Showing Up For Logged-Out UsersAdExchanger · Apr 23, 2026
Related changes
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