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Change historychevron_rightGoogle Adschevron_rightNov 7, 2023

Generative AI text and image creation began rolling out in Performance Max for US advertisers

Date
Nov 7, 2023 (first reported)
Regions
US
Primary source
Search Engine Land

Google announced that Performance Max's generative AI features, which create headlines, descriptions and images from a few business details, would be available to all US advertisers by the end of 2023, with AI-generated images carrying SynthID watermarks and policy review.

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