Performance Max auction insights box gained top-advertiser comparisons and competitor entry/exit data

Date

Jan 11, 2024 (first reported)

Primary source

Search Engine Roundtable

Sources

• open_in_new
  Google Ads PMax Auction Insights Box Adds Competitive DataSearch Engine Roundtable · Jan 11, 2024

Related changes

• May 7, 2024Performance Max for Marketplaces launched for sellers without a website or Merchant Center
• Apr 29, 2024Account-level IP exclusions extended to Performance Max campaigns
• Apr 29, 2024Final URL expansion experiments launched in beta for Performance Max
• Apr 29, 2024Age and gender audience insights and budget pacing insights rolled out to Performance Max
• Apr 29, 2024Performance Max added high-value new customer acquisition and retention goals in beta
• Mar 28, 2024Shareable ad preview links added for Performance Max asset groups

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