Search themes launched in beta for Performance Max
- Date
- Oct 26, 2023
- Primary source
- Google Ads Help
Search themes let advertisers add up to 25 topics per asset group to guide Performance Max toward relevant Search traffic it might otherwise miss. Google said search themes have the same prioritization as phrase and broad match keywords in Search campaigns.
Sources
- open_in_newUnlock new relevant traffic on Performance Max with search themesGoogle Ads Help · Oct 26, 2023
Related changes
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