Performance Max Ad Strength changed to weigh asset quantity and variety more heavily
- Date
- Feb 22, 2024
- Primary source
- Google Ads & Commerce Blog
Alongside the Gemini rollout, Google said the Performance Max Ad Strength formula would put more weight on asset quantity and variety, and later cited 6% more conversions on average for asset groups improved to Excellent.
Sources
- open_in_newGemini models are coming to Performance MaxGoogle Ads & Commerce Blog · Feb 22, 2024
- open_in_new2024 Google Ads RecapGoogle Ads Help · Nov 18, 2024
Related changes
Undo